IAB Digital Media Sales Certification Tests Compilation Bundle

Ad delivery correct answer: Two methods are used to deliver ad content to the user - server-initiated and client-initiated, which are explained in the diagrams below. Ad download correct answer: When an ad is downloaded by a server to a user's browser. Ads can be requested, but aborted or aban...

Digital advertising correct answer: Any form of marketing or advertising that uses the internet to deliver promotional messages Goal of advertising correct answer: To connect brands with consumers Brand correct answer: A type of product or service manufactured or provided by a particular co...

The millions of smaller websites that each receive a relatively small amount of traffic are collectively known as what? correct answer: Long tail The "sell side" is made up of companies that create the content that ads run next to, whereas this side consists of the companies that are running...

AAS correct answer: Average Active Sessions: the average number of streams of one minute or more that are active within a time period Ad Exchange correct answer: A sales channel between publishers and ad networks that can also provide aggregated inventory to advertisers. They provide a technolo...

Tags correct answer: code that advertiser provides to publisher that calls the advertisers' server in order to. deliver a specific ad creative Pixles correct answer: a 1x1 dot embedded on a webpage which can be referenced by a third party server to track activity; used to collect data for webs...

DSP correct answer: Demand Side Platform: Tech interface that provides centralized and aggregated media buying from multiple sources including ad exchanges, ad networks, and sell side platforms SSP correct answer: Seller Side Platform: Tech used by publishers to sell inventory, optimize pricing...

cost per thousand (CPM) Formula correct answer: Cost X 1000 / Impressions set cost for 1000 impressions delivered Cost Per CLick (CPC) Forumula correct answer: Cost / Clicks Effective Cost Per Thousand (eCPM) Formula correct answer: Total Cost / Total Impressions X 1000 Click Through ...

cost per thousand (CPM) equation correct answer: cost x 1000 % impressions OR cost % ad impressions cost per sale (CPS) equation correct answer: cost % sales cost per action (CPA) equation correct answer: cost % actions effective cost per thousand (eCPM) equation correct answer: cost(...

Contextual Targeting correct answer: targeting based on content/context of the sit/platform Example of contextual targeting correct answer: Reaching sports lovers on the sports section of a news site behavioral targeting correct answer: targeting online ads to consumers based on their web s...

Agency correct answer: An organization that, on behalf of clients, plans marketing and advertising campaigns, drafts and produces advertisements, and places advertisements in the media. Advertiser correct answer: The company paying for the advertisement. Ad impressions correct answer: The c...

A mobile advertiser is gauging the effectiveness of a mobile campaign by the number of leads received in a given month. What is the best way to track the response rate? correct answer: Click-to-call A client with a budget of $50K wants to purchase 3MM impressions. They want the impressions broke...

explain the traditional consumer buying funnel correct answer: The funnel of how a consumer makes a purchase decision. What are the 6 steps of the traditional consumer buying funnel correct answer: 1. Awareness 2. Consideration 3. Preference 4. Purchase 5. Loyalty 6. Advocacy What does ...

CPA correct answer: cost per action CPC correct answer: Cost per click CPM correct answer: Cost per thousand CPUV correct answer: Cost per unique visitior CTR correct answer: Click thru rate CPS correct answer: Cost per Sale eCPM correct answer: effective Cost Per Thousand ...

CTR (Equation) Clicks/ Impressions*100 CPM (Acronym + Equation) Stands for Cost per Thousand- Cost/ Impressions*1000 CPA (Acronym + Equation) Stands for Cost per Action- Cost/ Action CPC (Acronym + Equation) Stands for Cost per Click- Cost/ Click CPS (Acronym + Equation) S...