ISE Marketing notes

MKT360 class, lecture and book notes ready to study and use for test and quizzes.

This document follows the study guide and exam important points that the professor mentioned in class. I got an A with these notes.

Test Bank for ISE Marketing by Roger A. Kerin & Steven W. Hartley - Elaborated and Complete ISBN-10 3 ISBN-13 978-6 Part 1: Initiating the Marketing Process Chapter 1: Creating Customer Relationships and Value through Marketing  Chapter 2: Developing Successful Organizational and Marketing Strategies  Appendix A: Building an Effective Marketing Plan  Chapter 3: Scanning the Marketing Environment  Chapter 4: Ethical and Social Responsibility for Sustainable Marketing Part 2...

Test Bank for ISE Marketing by Roger A. Kerin & Steven W. Hartley - Elaborated and Complete ISBN-10 3 ISBN-13 978-6 Part 1: Initiating the Marketing Process Chapter 1: Creating Customer Relationships and Value through Marketing  Chapter 2: Developing Successful Organizational and Marketing Strategies  Appendix A: Building an Effective Marketing Plan  Chapter 3: Scanning the Marketing Environment  Chapter 4: Ethical and Social Responsibility for Sustainable Marketing Part 2...

Test Bank for ISE Marketing by Roger A. Kerin & Steven W. Hartley - Elaborated and Complete ISBN-10 3 ISBN-13 978-6 Part 1: Initiating the Marketing Process Chapter 1: Creating Customer Relationships and Value through Marketing  Chapter 2: Developing Successful Organizational and Marketing Strategies  Appendix A: Building an Effective Marketing Plan  Chapter 3: Scanning the Marketing Environment  Chapter 4: Ethical and Social Responsibility for Sustainable Marketing Part 2...

Test Bank for ISE Marketing by Roger A. Kerin & Steven W. Hartley - Elaborated and Complete ISBN-10 3 ISBN-13 978-6 Part 1: Initiating the Marketing Process Chapter 1: Creating Customer Relationships and Value through Marketing  Chapter 2: Developing Successful Organizational and Marketing Strategies  Appendix A: Building an Effective Marketing Plan  Chapter 3: Scanning the Marketing Environment  Chapter 4: Ethical and Social Responsibility for Sustainable Marketing Part 2...

This document follows the study guide and exam important points that the professor mentioned in class. I got an A with these notes.

MKT360 class, lecture and book notes ready to study and use for test and quizzes.