Integrated Marketing Communications notes

integrated marketing communication - Answer a strategic business process used to plan, develop, execute and evaluate coordinated, measurable, persuasive brand communication programs with consumers, customers, prospects employees and other relevant external and internal audiences what is the goal of IMC - Answer The goal of IMC is to generate short-term financial returns and build long-term brand value. why use integrated communications? - Answer increase reach (people use different m...

integrated marketing communication - Answer a strategic business process used to plan, develop, execute and evaluate coordinated, measurable, persuasive brand communication programs with consumers, customers, prospects employees and other relevant external and internal audiences what is the goal of IMC - Answer The goal of IMC is to generate short-term financial returns and build long-term brand value. why use integrated communications? - Answer increase reach (people use different m...