Answers
MNM2607 QUESTIONS AND ANSWERS
- Course
- Institution
MNM2607 QUESTIONS AND ANSWERS
[Show more]
2 reviews
By: thembsy • 2 year ago
By: walteroeschger • 3 year ago
Seller
Follow
mweitszklerksdorporg
Reviews received
Content preview
Part 2 of 5 - Learning unit 1 - Single response/Fill in the blank 4.0 PointsQuestion 2 of 16
1.0 Points
Which ONE of the following BEST describes public relations?
A. The distinctive management function which establishes and maintains mutual
communication, understanding, acceptance and co-operation between an organisation
and its publics.
B. The process of communicating the value of a product or service to customers for the
purpose of selling that product or service.
C. The creation of a clear and consistent message for a product, servicer or
organisation or the articulation of an organisation’s purpose.
D. Persuasive communication through purchased media to promote a product, service
or idea on behalf of an organisation or sponsor.
Answer Key: A
Question 3 of 16
1.0 Points
In which stage of the PR process is the internal and external factors evaluated that affect the
issue?
A. Planning the programme
B. Implementing the programme
C. Evaluation
D. Researching and defining issues and concerns.
Answer Key: D
Question 4 of 16
1.0 Points
Which function of PR consists of determining needs, priorities, goals and objectives?
A. Research
B. Organising
C. Media relations and placement
, D. Planning and advising
Answer Key: D
Question 5 of 16
1.0 Points
Fill in the missing words:
Mary is the public relations practitioner of ABC Airlines. They are doing a charity fundraiser
called Fly for Furkids and will donate the proceeds to a local pet shelter. She negotiates the
various journalists to cover the story in print and broadcast media. This is an example of the
Media relations and placement function of PR.
Answer Key: media relations|mediarelations|placement|media relations and
placement|mediarelations and placement|relations and placement|mediarelations &
placement|media relations & placement|relations & placement
Part 3 of 5 - Learning unit 1 - Matching 9.0 Points
Question 6 of 16
5.0 Points
Public relations
A. Growth of large institutions
B. Do research about a range of issues
C. Media relations and placement
D. Requires strategy
E. Requires flexibility
For each of the items below, select the most appropriate answer option(s) above.
Each answer option may be used once, more than once, or not at all.
1 A Driving forces of public relations
2 B Functions of public relations
C
3 D Characteristics of public relations
, E
Answer Key: | 1: A | 2: BC | 3: DE |
Question 7 of 16
4.0 Points
Put the four stages of the PR process in the correct order:
A. Stage 3
B. Stage 1
C. Stage 2
None of the Above 1. Determine the objectives
None of the Above 2. Set the budget
B 3. Researching and defining issues and concerns
C 4. Planning the programme
A 5. Implementing the programme
Answer Key: 3:B, 4:C, 5:A
Feedback:
The correct order of the PR process stages is:
1. Researching and defining issues and concerns
2. Planning the programme
3. Implementing the programme
4. Evaluation
Part 4 of 5 - Learning unit 1 - Multiple choice, multiple response 2.0 Points
Question 8 of 16
1.0 Points
Machine Madness is a company that manufactures industrial machinery used in factories. The public relations practitioner
constantly gathers information on trends and issues and continuously updates the database with suggestions and concerns that
clients have about the pieces of machinery that they use. All of the above information is stored in a database together with all
their existing clients’ information.
Quarterly, a management team at Machine Madness, including the public relations practitioner, will consider the suggestions
and concerns in the database and determine the needs of clients. They will then brain storm changes that can be made to
products to better serve their clients. Whenever they make changes to a specific set of machinery or start to manufacture a new
piece of machinery their sales department can directly contact the clients that use these types of machines to market it to them
and provide them with more information.
Which TWO of the following functions of PR can you identify from the Machine Madness scenario?
, A.Editing
B.Speaking
C.Production
D.Planning
E.Training
F.Placement
G.Media relations
H.Research
Answer Key: D, H
Question 9 of 16
1.0 Points
Which TWO of the following are considered to be characteristics of Public Relations?
A.Editing
B.Global democracy
C.Flexibility
D.Strategy
E.Organising
F.Research
A characteristic of PR is that it …
A. deals with organising media conferences.
B. is management of staff.
C. requires global democracy.
D. is flexible.
Answer Key: D
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller mweitszklerksdorporg. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $3.01. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
75619 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now