SMPS CPSM Review Questions And Answers With Latest Set
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Course
SMPS CPSM
Institution
SMPS CPSM
SMPS CPSM Review Questions And Answers With Latest Set
Focus groups are best used to collect which type of information?
a. research proven
b. qualitative
c. quantitative
d. historical ANS Qualitative
In a marketing plan, which of the following is a component of marketing research?
a. Obj...
SMPS CPSM Review Questions And Answers With
Latest Set
Focus groups are best used to collect which type of information?
a. research proven
b. qualitative
c. quantitative
d. historical ANS Qualitative
In a marketing plan, which of the following is a component of marketing research?
a. Objectives
b. SWOT analysis
c. Mission statement
d. Strategies ANS SWOT Analysis
A sound marketing plan is based on:
a. the firm's staffing and ability to react to the marketplace
b. the condition of the current economy
c. markets, clients, competitors, and the firm's resources
d. the success of the firm's marketing director ANS Markets, clients, competitors, and the firm's
resouces
Target market selection is most effective when based on:
a. acceptance within industry structure
b. SWOT analysis and desires of principals
c. financial potential for long term stability and organizational growth
d. political changes affecting an industry ANS SWOT analysis and desires of principals
The primary goal of the SWOT analysis is to:
,a. write the goals and objectives of the strategic plan
b. set an overall direction for the firm's future
c. assign action items for follow-up
d. hold a brainstorming session for strategies ANS set an overall direction for the firm's future
The fundamental purpose of marketing is to improve:
a. a firm's image in comparison to competing firms
b. the perception of the firm as a leader in innovation
c. the graphic quality of their graphic materials
d. the quality and/or volume of business ANS the quality and/or volume of business
Which of the following methods is optimal to all other methods of preparing an annual marketing
budget?
a. top down
b. goal based
c. percentage
d. projection ANS Goal based
Marketing plans should parallel the firm's:
a. service capabilities
b. financial objectives
c. overhead functions
d. stockholder's equity ANS Financial objectives
Labor or staff costs account for what percentage of a marketing budget?
a. 30-45%
b. 40-50%
c. 50-70%
d. 60-80% ANS 50 to 70%
, The term position refers to the:
a. firm's perception of itself compared to its competition
b. external perception of the firm compared to its competition
c. firm's percentage of market share
d. market's response to economic fluctuations ANS external perception of the firm compared to
its competition
Two basic strategies for developing an effective client relations program are:
a. participate in professional organizations and mentoring new support staff
b. relationship building and intelligence gathering
c. networking and critizing competitors
d. networking and advertising ANS relationship building and intelligence gathering
Which is the best way to develop business with people who are extremely busy and who don't readily
make appointments with consultants?
a. ask open ended questions about their needs
b. suggest a new idea
c. invite them to a social gathering
d. accompany them to a professional event ANS suggest a new idea
What is the most important quality a rainmaker must posses?
a. optimism
b. ambition
c. self-confidence
d. energy ANS optimism
Before committing substantial company resources to respond to an RFP, a marketing professional
must first understand:
a. the cost of the competitive process
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