Course 1 - Foundations of Digital Marketing & E-commerce Test Questions and Answers Latest (Verified Answers)
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Course
Master Of Business administration
Institution
Master Of Business Administration
Course 1 - Foundations of Digital Marketing & E-commerce Test Questions and Answers Latest (Verified Answers)
Course 1 - Foundations of Digital
Marketing & E-commerce Test
Questions and Answers Latest 2024 -
2025 (Verified Answers)
Ecommerce - -What term refers to the buying and selling of ...
Course 1 - Foundations of Digital
Marketing & E-commerce Test
Questions and Answers Latest 2024 -
2025 (Verified Answers)
Ecommerce - ✅✅-What term refers to the buying and selling of goods and
services online?
Digital marketing -✅✅ -Fill in the blank: _____ is the practice of reaching
customers online through digital channels with the aim of turning them into
customers.
Cost effective -✅✅ -With digital marketing you can reduce expenses by being
very specific about serving ads to the right audiences at the right moments.
Which advantage of digital marketing does this represent?
✅✅
A digital marketing coordinator and e-commerce analyst often share similar skills.
- -Which of the following statements regarding working in a marketing
career is generally true?
Communicate data insights effectively to engage an audience. - ✅✅ -Which of
the following best describes the skill of storytelling as a digital marketer or
e-commerce analyst?
✅✅
Portfolio - -Fill in the blank: A _____ contains your samples of past work
and demonstrates relevant work experience.
In-house - ✅✅ -Which of the following roles is when you work for a single
company to market and sell their products?
Agency - ✅✅ -Which of the following roles is when you partner with companies
to fill their digital marketing and advertising needs?
, Associate-level roles -✅✅ -Coordinating marketing activities, preparing reports
on marketing metrics, and creating customer personas are tasks typical for which
digital marketing role level?
Strategist-level roles
✅✅
-Edit content on a brand's website
-Confirm customer interactions align with business objectives - -Which of
the following are typically job responsibilities for an e-commerce analyst? Select
all that apply.
With digital marketing -✅✅ -Beyond an online presence, how can a company
stand out from its competitors and reach potential customers?
interactions -✅✅ -Fill in the blank: A successful digital marketing effort guides
all of a company's customer _____?
Before, during, and after a purchase - ✅✅ -Successful digital marketing allows
companies to think strategically about how to reach customers at what points in
the purchasing process?
Target audience - ✅✅ -When beginning a digital marketing effort, what does a
company need to research in order to set meaningful goals and measure
success?
Loyalty Trust Awareness - ✅✅ -Which of the following examples are outcomes
of a well-planned digital marketing strategy? Select three.
When potential customers encounter your brand for the first time - ✅✅-What is
the awareness stage of the marketing funnel?
Conducting research - ✅✅ -What is the first step in making sure that your brand
reaches the right audience?
Create ads for websites, social media, email, or video platforms - ✅✅-Which is
an awareness tactic that businesses can use to reach customers?
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