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LVMH CERTIFICATION EXAM QUESTIONS WITH CORRECT ANSWERS.
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LVMH CERTIFICATION EXAM QUESTIONS WITH CORRECTANSWERS
Select the appropriate sentences related to LVMH omnichannel strategy (select 2) - ANSWER --
Omnichannel is a client-centric approach aimed at providing a consistent, qualitative, and
seamless customer experience across all channels and geographies.
- Establishing a smooth omnichannel customer experience requires cross-collaboration across
all teams, departments, and through all activities - from warehouses to stores.
Looking at distribution, is Brick and Mortar still an important part of the Luxury story? - ANSWER
-yes
According to Bain & Company, China will be the largest market for personal luxury goods in
2030. - ANSWER -agree
Which characteristics may help to measure the luxuriousness of an offer? - ANSWER -- Price
- Quality
- Scarcity
- Signed by brands
- Controlled channels
- Personalized services
- Delivering experiential rewards
(all of the above)
How do Fashion & Leather Goods Maisons offer their clientèle unique customer experiences? -
ANSWER -- By mastering their distribution
According to Erwan Rambourg the young generation of luxury buyers have transformed the
luxury industry in certain areas such as casualization, social media or values. - ANSWER -true
LVMH CERTIFICATION EXAM QUESTIONS WITH CORRECT
ANSWERS
, According to Bain & Company, by 2030, online sales will represent... - ANSWER -- 33% of the
luxury sales
What are the core values of LVMH? - ANSWER -- Creativity & Innovation
- Entrepreneurial spirit
- Quest for excellence
- Sense of commitment
(all of the above)
What can Innovation enable at Louis Vuitton? - ANSWER -- Share the Maison's history with the
clients
- Uphold creativity and Savoir-Faire
(all of the above)
Was Dior the first international LVMH brand to enter the Chinese market? - ANSWER -true
A commonly used definition of Sustainability is based on three pillars: maximizing
simultaneously the biological system goals, economic system goals, and social system goals. -
ANSWER -true
Sustainability and sustainable development can be seen as the ability to meet the needs of the
present without compromising the ability of future generations to meet their own needs. -
ANSWER -agree
Diversity refers to demographic difference or the ways that people differ from each other. -
ANSWER -true
According to Serge Carreira, which are the essential values of Luxury? - ANSWER -Quality
beyond aesthetic
Legacy beyond desire
Emotion beyond ownership
Creativity beyond trends
LVMH CERTIFICATION EXAM QUESTIONS WITH CORRECT
ANSWERS
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