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Wellman CPSP220 Exam Questions And Verified Answers
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Wellman CPSP220 Exam Questions And Verified AnswersWhat are the three steps of communication? - Answer 1. sender has a purpose
2. sender creates the message
3. the audience receives the message and purpose is achieved
the three questions of analyzing a situation - Answer why?- purpose: what i want to
accomplish by communicating
who?- audience
how?- message: the content
what?
informative communication - Answer Communication that describes or explains some
aspect of reality.
Pursuasion - Answer The use of language to motivate an audience to think, feel, or act in
the way the communicator intends.
What did Jay Conger call persuasion? - Answer "the language of business leadership"
2 questions of defining purpose - Answer What specific information gap do I want to fill?
What do I want the audience to think, feel, and do?
Questions for exploring your audience - Answer Who is my audience?
What do audience members know about the topic?
What is their attitude toward the topic? Do they have any biases related to the topic?
What is their attitude toward me?
, What is my attitude toward the audience?
Potential barriers to communication - Answer Hostility to the conclusion, the
communicator, or both.
Audience belief that the writer or speaker isn't trustworthy.
Lack of background knowledge
Bias
Ethical and legal issues
Power and other organizational issues
Cultural factors
Language issues
primary audience - Answer the opponents are the primary audience because they need
to be convinced
secondary audience - Answer those who already agree with you/speaker
Questions about channels - Answer What channel is best for my purpose?
What channel is best for my audience?
What channel is best for conveying information or making an argument?
What channel is best for an emotional impact on the audience?
What channel is best for me?
what are the 4 types of cognitive bias? - Answer false generalization (the law of small
numbers), availability bias, representativeness bias, and anchoring bias
false generalization - Answer drawing a conclusion from a small set of data
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