CMN 010V Midterm Exam Questions and Answers 100% Solved
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Course
CMN
Institution
CMN
CMN 010V Midterm Exam Questions and
Answers 100% Solved
Communication (simple definition) - Each act of transmitting info.
Technical Media - Channels we construct to amplify our communication
(i.e. T.V., radio, cellphone)
Other forms of Media - Hands, voice, and eyes..
Does communication requ...
Stewart Hall's Theory of Encoding and Decoding - ✔✔Production,
Circulation, Use, and Reproduction
Production - ✔✔Ideas encoded into a message based off of the sender's
experiences and their perceptions of the receiver's experiences and beliefs.
Circulation - ✔✔The message is made available to the receiver in some
form.
Use - ✔✔The process of consumption, decoding, and interpretation by the
audience or receiver.
Reproduction - ✔✔The effects or consequences of of use of a message.
3 different types of Decoding - ✔✔Dominant, Negotiated, and Oppositional
Dominant Decoding - ✔✔The recipient decodes the message the way the
sender encoded it.
Negotiated Decoding - ✔✔The receiver recognizes something like the
dominant meaning, but derives their own somewhat different meaning.
Oppositional Decoding - ✔✔The receiver decodes a fundamentally different
from, often in opposition to, the dominant meaning.
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