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GEB 3213 Exam 2 with correct Answers
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GEB 3213 Exam 2 with correct Answers
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GEB 3213 Exam 2 with correct Answersplanning iiyour iipersuasion ii- iiAnswers ii-1. iiknow ii"product"
2. iiknow iithe iiaudience
3. iiknow iithe iidesired iiaction
know iithe ii"product" ii- iiAnswers ii-work iito iiunderstand iithese iibasics: ii
1. iihow iiexactly iiwill iithe iiproduct ii"benefit" iithe iiaudience?
2. iiwhat iispecific iifeatures iimake iithe ii"product" iistand iiout iifrom iiits iicompetitors?
3. iihow iimuch iidoes iithe ii"product" iicost?
know iithe iiaudience ii- iiAnswers ii-- iiwhat iiare iithe iineeds iiand iiwishes iiof iiyour iitarget
iiaudience?
- iiwhat iido iithe iimembers iiof iiyour iiaudience iihave iiin iicommon?
- iiwhat iitype iiof iipsychological iiappeal iimight iiwork iimost iieffectively iito iipersuade iithis
iiparticular iigroup?
1. iilogical iiappeal ii
2. iiemotional iiappeal
logical iiappeal ii- iiAnswers ii-in iia iisales iimessage iimay iitap iiinto iithe iiconsumer's iidesire
iifor iidurability, iiconvenience, iior iilow iiprice
emotional iiappeal ii- iiAnswers ii-in iia iisales iimessage iimay iiwork iito iiconnect iipeople's
iidesire iito iibe iirespected, iipraised, iiremembered, iior iiappreciated
know iithe iidesired iiaction ii- iiAnswers ii-at iithe iiend iiof iithe iimessage iimake iisure iiyou
iiare iiclear iiin iihat iiyou iiwant iiyour iiaudience iito iido ii
- iiwill iiyou iiwant iithem iito iiwrite iiyou iifor iimore iiinformation?
- iito iigrant iiyour iiwork iirequest?
- iito iifill iiout iian iiorder iiform iiand iiinclude iipayment iiinfo?
AIDA iiFormat ii- iiAnswers ii-the iimost iitried-and-true iiway iito iiwrite iia iipersuasive
iimessage iito iia iiU.S. iiaudience
A- iigrab iithe iireader's iiATTENTION
I- iiINTRODUCE iiand iiarouse iiinterest iiin iithe ii"product"
D- iicreate iiDESIRE iifor iithe iiproduct iithrough iiclear iievidence
A- iirequest iiACTION
when iito iiuse iiAIDA ii- iiAnswers ii-- iigreat iifor iiaudiences iithat iihave iirequested iithe
iiinformation
- iigood iifit iifor iisales iimessages: iiemails, iiletters, iibrochures
, AIDA iiethics ii- iiAnswers ii-- iido iinot iipromise iiwhat iiyou iican't iideliver
- iido iinot iiexaggerate iiyour iimain iiselling iipoints, iiincluding iiany iiguarantees, iiwarranties,
iiand iidiscounts
- iiavoid iideliberately iiomitting iior iihiding iikey iiinformation iithat iithe iiconsumer iishould
iiknow
- iido iinot iimislead iior iiexaggerate
grabbing iiattention ii- iiAnswers ii-hook iiyour iireader/listeners iifrom iithe iifirst iisentence iiby
iiusing:
- iia iiprovocative iiquestion
- iia iistartling iifact
- iia iistriking iistory
- iia iipowerful iiquote
other iitactics iimight iiinclude:
- iibargains, iifree iigifts, iior iiproduct iisamples
primary iiobjectives iiof iithe iiopening ii- iiAnswers ii-1. iibring iiup iia iicentral iiselling iipoint iiin
iithe iibeginning iiof iiyour iidocument
2. iitake iia iiunique iiapproach. iiaim iito iioffer iisomething iifresh, iisomething iinew, iiand iido
iiso iiwith iioriginal iivivid iilanguage.
- iido iinot iiuse iian iianecdote iior iioverly iiused iiscenario
introducing iiand iicreating iiinterest ii- iiAnswers ii-- iiyou iimay iiintroduce iiyour iiproduct iiin
iithe iimessage's iiattention-grabber, iior iiyou iimay iimake iiit iiclear iito iiyour iireader iiin iithe
iinext iiparagraph ii
- iiintroduce iiyour iiproduct iieffectively iito iimake iiyour iiideas iicohesive iiand iiaction-
oriented iiand iikeep iistressing iithe iiinitial iimain iiselling iipoint
make iiit iiaction iioriented ii- iiAnswers ii-- iicompose iian iiaction iioriented iiscenario iithat iiwill
iiput iithe iipotential iicustomer iidirectly iiin iithe iiscene
- iiput iithe iireader iiin iithe iidescription iiof iithe iiproduct iior iiservice iiyou iiare iiselling
assert iiyour iicentral iiselling iipoints ii- iiAnswers ii-- iipick iithe iitop iithree ii(no iimore iithan
iifour) iireasons iias iito iiwhy iiyou iiare iiselling iiyour iiproduct/service iiand iiuse iithem iias
iiyour iicentral iiselling iipoints ii(also iireferred iito iias iimain, iimajor iior iiprimary iiselling
iipoints)
use iievidence iito iiconvince ii- iiAnswers ii-- iito iistrengthen iiyour iicentral iiselling iipoint iiand
iicreate iia iidesire iiin iiyour iireader iito iibuy iiyour iiproduct, iiuse iiyour iiservice, iior
iiimplement iiyour iiidea, iiuse iispecific iievidence iito iisupport iiyour iiassertions. ii
- iiuse iifacts, iidetails, iiand iisupport iipoints, iibut iinot iitoo iimany
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