100% satisfaction guarantee Immediately available after payment Both online and in PDF No strings attached
logo-home
Previously searched by you
Previously searched by you
logo
MGT 103 (Eberhard) Questions And Answers $25.49   Add to cart
Quickly navigate to
Preview
  2.  
  3. MGT 103
  4.  
  5. MGT 103

Exam (elaborations)

MGT 103 (Eberhard) Questions And Answers
 3 views  0 purchase
  • Course
  • MGT 103
  • Institution
  • MGT 103

MGT 103 (Eberhard) Questions And Answers What's needed for marketing to occur? 1) Two or more parties with unsatisfied needs. 2) A desire and ability on their part to have their needs satisfied. 3) A way for the parties to communicate. 4) Something to exchange. the 4 P's (marketing mix facto...

[Show more]

Preview 4 out of 34  pages

Document information

  • October 23, 2024
  • 34
  • 2024/2025
  • Exam (elaborations)
  • Questions & answers

Subjects

  • mgt 103 eberhard questions and answers

Written for

  • MGT 103
  • MGT 103

Seller

avatar-seller
UpperClass

Reviews received

Content preview

MGT 103 (Eberhard) Questions And
Answers

What's needed for marketing to occur? 1) Two or more parties with unsatisfied needs.


2) A desire and ability on their part to have their needs satisfied.

3) A way for the parties to communicate.

4) Something to exchange.




the 4 P's (marketing mix factors) 1. Product (most important!!): a good, service, or idea to

satisfy

2. Price: what is exchanged for the product

3. Promotion: a means of communication b/w the buyer and seller

4. Place: a means for getting the product to the customer.




Customer Value Proposition 1. operational excellence


2. product innovation

3. customer service




visionary organizations 1. establish a foundation


2. set a direction

, MGT 103 (Eberhard) Questions And
Answers
3. create strategies to successfully develop and market their offerings




strategies in visionary organization -core values: stakeholders


-mission or vision: mission statement

-organizational culture




company culture -the "fabric" or "essence" of the company.


-the "heartbeat" of the company (not the brain).

-something that is pre-existing in a company's genetic code.




SMART Goals Specific


Measurable

Attainable

Realistic

Timely




Most important goal? profit.

, MGT 103 (Eberhard) Questions And
Answers

SWOT strength (build on)


weakness (correct)

opportunity (exploit)

threat (avoid)




market cap stock price x # of outstanding shares




customer (market) segments examples -religion


-personality

-risk-tolerance

-age

-race

-gender

-income

-education level

ETC.

, MGT 103 (Eberhard) Questions And
Answers

Economic forces -gross income: income before taxes


-disposable income: "necessities"

discretionary income: income after taxes and "necessities"




competitive forces barriers to entry: business practices or conditions that make it difficult

for new firms to enter the market

- capital requirements

- advertising expenditures

- product identity

- distribution access

- purchasing power

- cost to switch




regulation consists of restrictions state and federal laws place on business with regard to

the conduct of its activities




what drives a company? head of marketing and sales

The benefits of buying summaries with Stuvia:

Guaranteed quality through customer reviews

Guaranteed quality through customer reviews

Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.

Quick and easy check-out

Quick and easy check-out

You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.

Focus on what matters

Focus on what matters

Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!

Frequently asked questions

What do I get when I buy this document?

You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.

Satisfaction guarantee: how does it work?

Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.

Who am I buying these notes from?

Stuvia is a marketplace, so you are not buying this document from us, but from seller UpperClass. Stuvia facilitates payment to the seller.

Will I be stuck with a subscription?

No, you only buy these notes for $25.49. You're not tied to anything after your purchase.

Can Stuvia be trusted?

4.6 stars on Google & Trustpilot (+1000 reviews)

62890 documents were sold in the last 30 days

Founded in 2010, the go-to place to buy study notes for 14 years now

Start selling
$25.49
  • (0)
  Add to cart