Forecasting FINAL
- new technology
-economic conditions
-color changes in uncertain times
-social change
-gender norms
-color changes
-nostalgic revival - ANS-color cycles and cultural shifts
-At present, no.
•Use sales data for best-selling colors.
-Critique of current system: Consumer input a missing link.
•Could contribute to higher sales, fewer markdowns, and greater product satisfaction. - ANS-Do
consumers contribute to the color forecasting process?
-Easy to understand.
-Not too long.
-Sum up the trend.
-Evoke feeling of trend.
-Be cohesive with images on trend board. - ANS-trend titles
-now integral part of product development
-"forecasters don't dictate color" Track Evolution
-Financial backing from apparel supply chain, mills that produce yarns/fabrics, manufacturers,
and retailers - ANS-the color forecasting process
-seven year cycle
-swings between warm and cool tones - ANS-pendulum swing
-Silhouette
-Key items
-Details and design features
-Fit
-Proportion
-Color
-Fabric - ANS-Trend board should visually showcase:
-the naturals
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