Exam (elaborations)
CHIA QUESTIONS WITH CORRECT ANSWERS
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Exam of 17 pages for the course CHIA at CHIA (CHIA)
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CHIAwho are players in the hotel industry - answer affiliations
operations and independents
categorizations used by hotel industry - answer geographic categories
non-geographic categories
what affiliations could a single hotel have - answer chain
parent company
management company
owner
asset management company
chain - answer represents hotel brand which is clearly displayed to public and in all
interactions
STR uses ____ and _____ synonymously - answer chain and brand
parent company - answer consist of multiple chains
"group"
may have range of chains or concentrate in one area (high end or location)
STR uses three different operation types - answer chain management
franchise
independent
chain management - answer chain hotel managed and/or owned by the chain or the
parent company
franchise hotel - answer chain hotel run by a third party where the chain receives some
sort franchise fee
independent hotels - answer over 105,000 independent hotels
vary in size, price level and location
chain hotels vs independents - answer in the non-us, way more independent hotels
management company - answer operates hotel for another party
receives payment/portion of profits
variety
manage own hotels
,owner companies - answer own hotels from a variety of different chains
asset management company - answer represents the owner in the operation of a hotel
relatively new
soft brands - answer cross between chain and a marketing group for independent hotels
created to bring hotels under parent company flag
soft brand examples - answer autograph collection by Marriot
best western premier collection
curio collection by Hilton
ascend collection by choice
most of the entities below are classified as "chains". which one is a "parent company"
consisting of multiple chains? - answer Accor
which is a true statement about parent companies? - answer parent companies and the
related chains have changed over time
what are the three different operation types? - answer chain management, franchise,
independent
which is a true statement about independent hotels? - answer independent hotels are
not affiliated with a specific chain
which is a true statement about management companies? - answer management
companies have contacts where they receive payment for their services/some portion of
profit
major geographic categories - answer world
continent
sub-continent
country
market
submarket
continents - answer Americas
Europe
Mideast/Africa
asia pacific
each continent holds __________ to ______ sub-continents - answer three to four
STR uses the UNWTO definition when recognizing countries - answer true
market is one of the most important geographic categories below country - answer true
, no market will ever cross-country boundaries - answer false
submarket is a geographic subset of a market - answer true
submarkets may be - answer north/south/east/west
airport/beach
changes to markets and submarkets based upon - answer supply
participation
client feedback
usually made at end of year
which is a true statement regarding geographic categorization? – answer STR uses the
UNWTO definitions when it comes to recognizing countries
which is a true statement regarding markets - answer no market will ever cross-country
boundaries
in descending order of geographic size, which option below is correct - answer
continent, sub-continent, country, market, submarket
which two geographic categories are the most important for a hotel GM? -
answermarket and submarket
markets and submarkets are created based on what two determining factors -
answernumber of hotels and participation
which is a true statement regarding submarkets - answera submarket may represent a
small city in a rural market
changes to how markets and submarkets are geographically defined are generally
made how often - answerannually
star ratings are inconsistent in some countries - answertrue
hotels can have 1-5, 1-4, or 1-7
scale - answerone of the most popular ways the industry looks at a different hotels
how many scale categories are there - answersix for chain hotels (luxury - economy)
and independent
average ADR of independent scale - answer110 (in us and world)
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