Which of the following are not allowed in this course? correct answers Video not created by you.
Images not created by you.
Video created by you from a previous semester.
Photos created for another class.
Templates legally/illegally obtained.
Complete the sentence: There are four principles ...
BYUI COMM 315 || A+ Graded Already.
Which of the following are not allowed in this course? correct answers Video not created by you.
Images not created by you.
Video created by you from a previous semester.
Photos created for another class.
Templates legally/illegally obtained.
Complete the sentence: There are four principles of becoming icterm-0onic. In order to use the
cornerstone of creativity, your brand must_______ . correct answers find one specific thing we
can twist to create distinction.
Most newsfeed algorithms give priority ...
There are two types of content and one of them drives engagement. Out of the following two
options, which type of content do brands need to focus on to drive more engagement? correct
answers Brand Personality Content
When we create content for social media, we aren't the only ones investing our time and energy
with the content. The brand's audience is also investing their time, energy, and money.
Therefore, as a brand, you must make your content personal like a relationship, and it must be
quality content. correct answers True
Select all the expectations listed in the "Brand Expectations & Recommendations" course article.
correct answers Post three times a week
Each post needs a visual
Use an approved social channel
Create all content this semester
A buyer persona is a general statement about an audience's demographics. correct answers False
When creating a buyer persona, understanding the audience's pain points and goals helps
marketers create social media campaigns that . correct answers help them think like the target
audience.
The goal of researching your competitors on social media is not to copy their ideas and strategy,
but rather to learn what works for them and find creative ways to adopt their best practices.
correct answers True
Creating a content theme strategy allows social media practitioners to quickly create high
quality, engaging visuals. What are all the elements that go into building a content theme?
correct answers Product photos
User-generated content
Content topics
Consistent feed
, In the article, "Crafting Quality Content: A #BufferChat Recap," what does Brent G. Trotter say
are the three types of quality content? correct answers Entertaining
Inspirational
Educational
According to the article, "12 Tips for Creating Engaging Visual Content on Social Media," every
visual strategy should include: (Select all that apply.) correct answers Audience Research
Timing
Platform
Themes
According to the article, "Introduction to Brand Building Through Social Media," building a
brand doesn't happen overnight; it takes _____. correct answers time and dedication
Which font category has been around the longest and has a traditional appeal? correct answers
Serif
A landscape photographer should use which color combination to represent nature and show off
their fun, happy personality? correct answers Green and yellow
According to the article, "8 Ways to Give Better Feedback to Creatives," sandwiching criticism
between compliments is awkward, disingenuous, and infantilizing. Instead, pay attention to your
tone and wording, avoid "you" statements, and be tactful. correct answers True
What is included in a style guide? correct answers Typography
Editorial Styles
Color Palette
Buyer Personas
Mission Statement
A strategic creative brief helps answer which of the questions below? correct answers Who is the
target audience?
What is the project timeline?
What are the goals of the project?
The cover image is a great place to promote yourself, your service, your business, or your unique
twist. We should avoid using just your logo, stock images, stock videos, or anything else that is
generic because they do not tell the brand's unique story. correct answers True
Keeping your profile image evergreen means that you should use seasonal and trendy visuals.
correct answers KPI
According to Gary Vaynerchuck, pillar content is also know as______ . correct answers long
form content
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