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GCU MKT 315 FINAL EXAM
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GCU MKT 315 FINAL EXAM
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Test Bank for Operations Management Sustainability and Supply Chain Management, 13th Edition by Jay Heizer, Barry Render, Chuck Munson 2024 || All Chapters A+
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Test Bank for Operations Management Sustainability and Supply Chain Management, 13th edition A+
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GCU MKT 315 FINAL EXAM ACTUAL EXAM 250QUESTIONS AND CORRECT DETAILED ANSWERS WITH
RATIONALES (VERIFIED ANSWERS) |AGRADE
When a company includes free shipping for $25 minimum purchases, this deal is an
example of what? - ANSWER: Sales promotion
During what step of the selling process does a sales person present the value of the
company's product or service and offers solutions to customer problems? - ANSWER:
The presentation step
Integrated programs should begin with what? - ANSWER: Discovering the target
audience
ROI does not: - ANSWER: Include customer service
Integral part of strategy - ANSWER: Coupons
Minimal cost items - ANSWER: Premium
Tasty pizza - ANSWER: Local SCO
Beneficial digital - ANSWER: No costs
Judy Evens website - ANSWER: Testimonial
What is the first step of personal selling? - ANSWER: Prospecting
Use of web pages - ANSWER: Public relations
Com presses - ANSWER: Message
Sudden ring - ANSWER: Noise
Multichannel advantages - ANSWER: Expands marketing
What is the final step of personal selling? - ANSWER: Follow up
Webpage to entice - ANSWER: CTA
Evaluate visitor on website - ANSWER: Time on cite
Selecting medium vehicle - ANSWER: Cost per 1000 people
Average person exposed - ANSWER: Frequency
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