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MKT 415 Marketing Strategy Verified A+

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  • MKT 415 Mktg Strategy Verified A+

MKT 415 Marketing Strategy Verified A+ A marketing strategy involves 3 Cs, what are they? ️Consumer, Company, Competition What two aspects of a consumer do advertisers attempt to change? ️Perceptions and Preferences What does the majority of marketing communications focus on? ️Changing ...

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  • September 27, 2024
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  • 2024/2025
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  • MKT 415 Mktg Strategy Verified A+
  • MKT 415 Mktg Strategy Verified A+
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MKT 415 Marketing Strategy Verified A+
A marketing strategy involves 3 Cs, what are they? ✔️Consumer, Company, Competition



What two aspects of a consumer do advertisers attempt to change? ✔️Perceptions and Preferences



What does the majority of marketing communications focus on? ✔️Changing the consumer's
perceptions



Which of the 4 Ps is the most important during the execution of the marketing strategy? ✔️Promotion



The tools of marketing communications include: ✔️Advertising (mass, pop, internet), Sales Promotions,
Direct Marketing, Publicity/Public Relations, Personal Selling, Interactive Marketing, Brandertainment,
Influencer Marketing, Podcasting/blogs, Event Sponsorship



Brandertainment ✔️Not differentiating between advertising and entertainment, and instead merging
them into one



Integrated Marketing Communications ✔️The process of using a wide range of promotional tools in a
coordinated fashion to create widespread brand exposure



Breaking down the IMC definition:

What does "wide range" refer to? ✔️Many different kinds of promotional tools are being used; all of
which reach target customers in different ways with different message variants



Breaking down the IMC definition:

What does "coordinated" refer to? ✔️Creates a single consistent and harmonious message that cuts
through clutter



Breaking down the IMC definition:

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