100% satisfaction guarantee Immediately available after payment Both online and in PDF No strings attached
logo-home
MKT 415 Exam Already Rated A $9.99   Add to cart

Exam (elaborations)

MKT 415 Exam Already Rated A

 4 views  0 purchase
  • Course
  • MKT 415 Exm Already Rated A
  • Institution
  • MKT 415 Exm Already Rated A

MKT 415 Exam Already Rated A Business Markets ️markets for products and services, local to international, bought by businesses, government bodies, and institutions for incorporation, consumption, use or for resale Key Differences between B2B and B2C ️1. Customers are organizations 2. Na...

[Show more]

Preview 2 out of 9  pages

  • September 27, 2024
  • 9
  • 2024/2025
  • Exam (elaborations)
  • Questions & answers
  • MKT 415 Exm Already Rated A
  • MKT 415 Exm Already Rated A
avatar-seller
CertifiedGrades
MKT 415 Exam Already Rated A
Business Markets ✔️markets for products and services, local to international, bought by businesses,
government bodies, and institutions for incorporation, consumption, use or for resale



Key Differences between B2B and B2C ✔️1. Customers are organizations

2. Nature of the Markets

3. Demand Patterns

4. Buyer Behavior

5. Buyer-Seller Relationships

Intended use of product and intended user



3 Types of Business Market Segments ✔️1. Commercial Enterprises

2. Government Units

3. Institutions



Four Fundamental Roles/ MKTer's DNA ✔️1. Instigator

2. Innovator

3. Integrator

4. Implementer



Instigator ✔️Involves scanning the entire business landscape for marketing ideas



Innovator ✔️Active role in shaping the company's innovation agenda



Integator ✔️builds brides across multiple functions to unite organizational members on a clear strategy
path



Implementor ✔️translates plans into actionable strategies

, Commercial Customers ✔️Manufacturers

Construction

Service

Transportation

Selected professional groups

Wholesalers

Retailers



Institutional Customers ✔️Schools, colleges, universities

Health-care organizations

Libraries

Foundations

Art galleries

Clinics



Governmental Customers ✔️Federal Gov:

Non-defense

Defense

State & Local:

Counties

Townships



Types of Commercial Enterprises ✔️1. Users

2. Original Equipment Manufacturers (OEMs)

3. Deals and Distributors



Users ✔️purchase industrial products or services to produce other goods or services

The benefits of buying summaries with Stuvia:

Guaranteed quality through customer reviews

Guaranteed quality through customer reviews

Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.

Quick and easy check-out

Quick and easy check-out

You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.

Focus on what matters

Focus on what matters

Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!

Frequently asked questions

What do I get when I buy this document?

You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.

Satisfaction guarantee: how does it work?

Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.

Who am I buying these notes from?

Stuvia is a marketplace, so you are not buying this document from us, but from seller CertifiedGrades. Stuvia facilitates payment to the seller.

Will I be stuck with a subscription?

No, you only buy these notes for $9.99. You're not tied to anything after your purchase.

Can Stuvia be trusted?

4.6 stars on Google & Trustpilot (+1000 reviews)

72042 documents were sold in the last 30 days

Founded in 2010, the go-to place to buy study notes for 14 years now

Start selling
$9.99
  • (0)
  Add to cart