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MKT 415 Exam Already Rated A

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MKT 415 Exam Already Rated A Business Markets ️markets for products and services, local to international, bought by businesses, government bodies, and institutions for incorporation, consumption, use or for resale Key Differences between B2B and B2C ️1. Customers are organizations 2. Na...

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  • September 27, 2024
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  • 2024/2025
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  • MKT 415 Exm Already Rated A
  • MKT 415 Exm Already Rated A
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MKT 415 Exam Already Rated A
Business Markets ✔️markets for products and services, local to international, bought by businesses,
government bodies, and institutions for incorporation, consumption, use or for resale



Key Differences between B2B and B2C ✔️1. Customers are organizations

2. Nature of the Markets

3. Demand Patterns

4. Buyer Behavior

5. Buyer-Seller Relationships

Intended use of product and intended user



3 Types of Business Market Segments ✔️1. Commercial Enterprises

2. Government Units

3. Institutions



Four Fundamental Roles/ MKTer's DNA ✔️1. Instigator

2. Innovator

3. Integrator

4. Implementer



Instigator ✔️Involves scanning the entire business landscape for marketing ideas



Innovator ✔️Active role in shaping the company's innovation agenda



Integator ✔️builds brides across multiple functions to unite organizational members on a clear strategy
path



Implementor ✔️translates plans into actionable strategies

, Commercial Customers ✔️Manufacturers

Construction

Service

Transportation

Selected professional groups

Wholesalers

Retailers



Institutional Customers ✔️Schools, colleges, universities

Health-care organizations

Libraries

Foundations

Art galleries

Clinics



Governmental Customers ✔️Federal Gov:

Non-defense

Defense

State & Local:

Counties

Townships



Types of Commercial Enterprises ✔️1. Users

2. Original Equipment Manufacturers (OEMs)

3. Deals and Distributors



Users ✔️purchase industrial products or services to produce other goods or services

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