LVMH CERTIFICATION EXAM 2024-2025 NEWEST !!! ACTUAL
COMPLETE EXAM QUESTIONS AND CORRECT ANSWERS /ALREADY
GRADED A+.
Select the appropriate sentences related to LVMH omnichannel
strategy (select 2) - ANSWER-- Omnichannel is a client-centric
approach aimed at providing a consistent, qualitative, and seamless
customer experience across all channels and geographies.
- Establishing a smooth omnichannel customer experience requires
cross-collaboration across all teams, departments, and through all
activities - from warehouses to stores.
Looking at distribution, is Brick and Mortar still an important part of
the Luxury story? - ANSWER-yes
According to Bain & Company, China will be the largest market for
personal luxury goods in 2030. - ANSWER-agree
Which characteristics may help to measure the luxuriousness of an
offer? - ANSWER-- Price
- Quality
- Scarcity
- Signed by brands
- Controlled channels
- Personalized services
- Delivering experiential rewards
,(all of the above)
How do Fashion & Leather Goods Maisons offer their clientèle unique
customer experiences? - ANSWER-- By mastering their distribution
According to Erwan Rambourg the young generation of luxury buyers
have transformed the luxury industry in certain areas such as
casualization, social media or values. - ANSWER-true
According to Bain & Company, by 2030, online sales will represent... -
ANSWER-- 33% of the luxury sales
What are the core values of LVMH? - ANSWER-- Creativity &
Innovation
- Entrepreneurial spirit
- Quest for excellence
- Sense of commitment
(all of the above)
What can Innovation enable at Louis Vuitton? - ANSWER-- Share the
Maison's history with the clients
- Uphold creativity and Savoir-Faire
(all of the above)
Was Dior the first international LVMH brand to enter the Chinese
market? - ANSWER-true
, A commonly used definition of Sustainability is based on three pillars:
maximizing simultaneously the biological system goals, economic
system goals, and social system goals. - ANSWER-true
Sustainability and sustainable development can be seen as the ability
to meet the needs of the present without compromising the ability of
future generations to meet their own needs. - ANSWER-agree
Diversity refers to demographic difference or the ways that people
differ from each other. - ANSWER-true
According to Serge Carreira, which are the essential values of
Luxury? - ANSWER-Quality beyond aesthetic
Legacy beyond desire
Emotion beyond ownership
Creativity beyond trends
All of the above
(all of the above)
According to Anne Michaut, select key principles of Luxury. -
ANSWER-- Consumers have a range of consumption motivations. -
Consumers tend to express their values through the brands they
select.
- Brands can become powerful personal branding tools as they
project clear and strong values.
- Brands can deliver higher perceived value to their customers by
expressing their own values. (all of the above)
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