COMM 303 Final Exam Verified Answers
Impromptu Speaking ️unprepared speech
Proposal Speaking ️defending a specific and carefully developed plan or course of action
Purpose ️to persuade listeners to adopt the proposal
Audience ️people with status and/or authority to accept or reject ...
COMM 303 Final Exam Verified Answers
Impromptu Speaking ✔️unprepared speech
Proposal Speaking ✔️defending a specific and carefully developed plan or course of action
Purpose ✔️to persuade listeners to adopt the proposal
Audience ✔️people with status and/or authority to accept or reject ideas
Audience Analysis ✔️demographic: assessment characteristics of audience
psychographic: assessment of psychological profile of beliefs, attitudes & values
Persuasion Strategy ✔️explain idea and report on as many ramifications as possible
Alan Monroe's Motivated Sequence ✔️1.Attention
2. Establish the Need
3. Satisfy the Need
4. Visualization
5. Action/Actualization
Time vs. Occasion ✔️time (rhetorical foreground) : large amount of information in a short amount of
time
occasion (rhetorical background): understand the audience
Crisis Speaking ✔️provide reassurance and guidance in threatening situations
Primary Functions ✔️leader is in control through spoken word and official actions
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