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PRSA APR: General PR terms with complete solutions
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PRSA APR: General PR terms
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PRSA APR: General PR termsAdvertising - Correct Answer-Paid information placed in a
communication delivery vehicle by an identified sponsor that pays for
time or space. This is a controlled method of delivering messages and
gaining media placement.
Brand: - Correct Answer-Unique design, sign, symbol, words, or a
combination of these, employed in creating an image that identifies a
product and differentiates it from its competitors.
Community relations: - Correct Answer-An area of public relations
with responsibilities for building relationships with constituent publics
such as schools, charities, clubs and activist interests of the
neighborhoods or metropolitan area(s) where an organization
operates.
Controlled communication channels: - Correct Answer-Includes media
in which practitioners have the say over what is said, how it is said,
when it is said, and - to a certain extent - to whom it is said. Examples
include paid advertising, newsletters, brochures, some types of
emails, organizational websites and blogs, leaflets, organizational
broadcasts, podcasts, intranets, teleconferences and
videoconferences, meetings, speeches, and position papers.
Employee relations: - Correct Answer-Activities designed to build
sound relationships between an organization and its employees. It is a
, critical element in fostering positive opinions and behaviors of
employees as ambassadors for the organization.
Financial relations: - Correct Answer-An aspect of public relations
responsible for building relationships with investor publics including
shareholders/stockholders, potential investors, financial analysts, the
financial markets (such as the stock exchanges and commodities
exchanges), and the Securities and Exchange Commission. Also known
as investor relations or shareholder relations
Goodwill: - Correct Answer-An accounting term for the value of a
business' intangible assets. This amount equals the difference
between the value of a company's net tangible assets and its market
value.
Government relations: - Correct Answer-An aspect of relationship
building between an organization and government at local, state,
and/or national levels, especially involving flow of information to and
from legislative and regulatory bodies. The goal often is to influence
public policy decisions compatible with the organization's interests.
Grassroots organizing: - Correct Answer-An activist practice for
creating social change among average people. This practice is based
on the power of the people to take collective action on their behalf.
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