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Comm 368 Exam 1 Correct Answers Latest Version 2024
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Comm 368 Exam 1 Correct Answers Latest Version 2024
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Comm 368 Exam 1 Correct Answers LatestVersion 2024
Research, Social Scientific research, empirical Answer: Research: asking questions and finding
answers
Soc. Sci.: based on assumption that research can uncover patterns in the lives of ppl
Empirical: observations/experiences of communication
Proprietary research, scholarly research Answer: Prop: research that is commissioned by an
indiv./org for its own use
Scholarly: the discovery of answers to questions that have been adopted by scholars from many
disciplines
Four possible goals/results of research Answer: 1) Describing behavior
2) Determining causes of behavior
3) Predicting behavior
4) Explaining behavior
Steps of the social scientific approach Answer: Look for patterns across cases and focus on symbols
used to construct messages, messages, the effects of messages, and their meanings
Characteristics of Science (all 12) Answer: Its empirical nature, its ability to be tested, the extent to
which it can be falsified or disproved, the ability to replicate or repeat findings, the public nature of
findings, its self-correcting nature, the ability to measure or observe the phenomenon of interest, the
ability to minimize error through the control of procedures, its level of objectivity, the skepticism it
raises, the generalizability of findings, and its heuristic nature
Nature of questions Answer: 1) Question of fact: provide defs, categorize phenomenon
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