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GMS522 Test | Verified Q&A’s| Latest
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GMS522 Test | Verified Q&A’s| Latest
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GMS522 Test | Verified Q&A’s| LatestAesthetics - ✔✔what is or is not considered to be beautiful or in good taste
education and social consitutions - ✔✔play a role in passing on culture
Culture classifications - ✔✔low context or high context
hofstede's framework (4 dimensions) - ✔✔individualism vs collectivism, power
distance, uncertainty avoidance, masculine vs feminine
Protectionism - ✔✔restrictions on trade and foreign investment by national
government
tarriff - ✔✔tax imposed by a domestic government on internationally traded product
Marco Segmentation - ✔✔involves development of segmentation criteria
Preliminary screening measures - ✔✔GDP, population, income per capita
Secondary Screening - ✔✔relates companies own resources, capabilities and
competitive advantage
____ involves criteria such as marketing ability, product quality and fit, finances, brand
image, market support, technology - ✔✔secondary screening
, entry modes - ✔✔institutional arrangements used to penetrate international markets
intermediate modes - ✔✔licensing, IJVs, strategic alliances
Hierarchal modes - ✔✔wholly owned foreign subsidiary, cross border acquisition,
greenfield
internationalization - ✔✔process when firms become more engaged in international
markets
direct exporting - ✔✔with intermediary in foreign country
indirect exporting - ✔✔with an intermediary based in home country
licensing - ✔✔one firm permits another to use its intellectual property in exchange
for compensation
Examples of intellectual property - ✔✔patents, trademarks, copyrights, technology or
marketing skills
franchising - ✔✔parent company allows other entity to do their business
foreign direct investment - ✔✔capital flows from abroad
reasons for foreign direct investment (FDI) - ✔✔market related, trade related, cost
related, need to follow customers, gov. incentives
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