GMS 522 Chapter 9 Exam Questions
with Verified Answers
Product defined - Answer-tangible & intangible elements distinguish others, Core &
Augmented
Product modification - Answer-whether segments are homogeneous or heterogeneous
Product Modification - Homo - Answer-one global product (global product strategy
Product modification - Hetero - Answer-(different product for each region
(multidomestic/mass customization)
(Full body swimwear for muslim women, synthetic, no stick, $100
Standardization (selling same product worldwide) - Answer-Advantages: (Cost savings
(econ of scale), Global customer segments (targeted)
Disadvantages: (changes needed (off-target p), not unique p, vulnerable to locals
Localization - Answer-changes required for product to function in specific foreign
country - plugs
Accomplished - building in compatibility with multiple system at the outset
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