100% satisfaction guarantee Immediately available after payment Both online and in PDF No strings attached
logo-home
MARK 3000 Grantham UGA test 2 Questions With Correct Answers $11.49   Add to cart

Exam (elaborations)

MARK 3000 Grantham UGA test 2 Questions With Correct Answers

 10 views  0 purchase
  • Course
  • UGA
  • Institution
  • UGA

MARK 3000 Grantham UGA test 2 Questions With Correct Answers. Marketing Research - answerset of techniques and principles for systematically collecting, recording, analyzing, and interpreting data that can aid decision makers involved in marketing goods, services, and ideas Marketing research ...

[Show more]

Preview 2 out of 7  pages

  • September 6, 2024
  • 7
  • 2024/2025
  • Exam (elaborations)
  • Questions & answers
  • UGA
  • UGA
avatar-seller
Brightstars
©THEBRIGHTSTARS 2024



MARK 3000 Grantham UGA test 2
Questions With Correct Answers.

Marketing Research - answer✔✔set of techniques and principles for systematically collecting,
recording, analyzing, and interpreting data that can aid decision makers involved in marketing
goods, services, and ideas

Marketing research process - answer✔✔1. Defining the problem and research objectives
2. Developing the research plan for collecting information
3. Implementing the research plan - collecting and analyzing the data
4. Interpreting and reporting the findings

Secondary data - answer✔✔pieces of information that have already been collected from other
sources and usually are readily available

primary data - answer✔✔data collected to address specific research needs

sample - answer✔✔a group of customers who represent the customers of interest in a research
study

data - answer✔✔raw numbers or facts

information - answer✔✔organized, analyzed, interpreted data that offer value to marketers

Syndicated data - answer✔✔Data available for a fee from commercial research firms such as
Information Resources Inc. (IRI), National Purchase Diary Panel, and ACNielsen.

Scanner data - answer✔✔a type of syndicated external secondary data used in quantitative
research that is obtained from scanner readings of UPC codes at check-out counters

Panel data - answer✔✔information collected from a group of consumers

Datawarehouse - answer✔✔large computer files that store millions or even billions of pieces of
individual data

data mining - answer✔✔the use of a variety of statistical analysis tools to uncover previously
unknown patterns in the data stored in databases or relationships among variables

, ©THEBRIGHTSTARS 2024


churn - answer✔✔the number of consumers who stop using a product or service, divided by the
average number of consumers of that product or service

big data - answer✔✔data sets that are too large and complex to analyze with conventional data
management and data mining software

qualitative research - answer✔✔informational research methods, including observation,
following social media sites, in depth interviews, focus groups, and projective techniques

quantitative research - answer✔✔structured responses that can be statistically tested to confirm
insights and hypotheses generated via qualitative research or secondary data

observation - answer✔✔an exploratory research method that entails examining purchase and
consumption behaviors through personal or video camera scrutiny

virtual community - answer✔✔online networks of people who communicate about specific
topics

sentiment mining - answer✔✔data gathered by evaluating customer comments posted through
social media sites such as Facebook and Twitter

in depth interview - answer✔✔an exploratory research technique in which trained researchers
ask questions, listen to and record the answers, and then pose additional questions to clarify or
expand on a particular issue

focus group interview - answer✔✔A research technique in which a small group of persons
(usually 8 to 12) comes together for an intensive discussion about a particular topic, with the
conversation guided by a trained moderator using an unstructured method of inquiry.

survey - answer✔✔a systematic means of collecting information from people that generally uses
a questionnaire

questionnaire - answer✔✔A form that features a set of questions designed to gather information
from respondents and thereby accomplish the researchers' objectives; questions can be either
unstructured or structured.

unstructured questions - answer✔✔open-ended questions that allow respondents to answer in
their own words

structured questions - answer✔✔close-ended questions for which a discrete set of response
alternatives, or specific answers, is provided for respondents to evaluate

experimental research - answer✔✔A type of conclusive and quantitative research that
systematically manipulates one or more variables to determine which variables have a causal
effect on another variable.

The benefits of buying summaries with Stuvia:

Guaranteed quality through customer reviews

Guaranteed quality through customer reviews

Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.

Quick and easy check-out

Quick and easy check-out

You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.

Focus on what matters

Focus on what matters

Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!

Frequently asked questions

What do I get when I buy this document?

You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.

Satisfaction guarantee: how does it work?

Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.

Who am I buying these notes from?

Stuvia is a marketplace, so you are not buying this document from us, but from seller Brightstars. Stuvia facilitates payment to the seller.

Will I be stuck with a subscription?

No, you only buy these notes for $11.49. You're not tied to anything after your purchase.

Can Stuvia be trusted?

4.6 stars on Google & Trustpilot (+1000 reviews)

72042 documents were sold in the last 30 days

Founded in 2010, the go-to place to buy study notes for 14 years now

Start selling
$11.49
  • (0)
  Add to cart