IAB Digital Media Sales Certification Test Prep
Latest Update 2024-2025 Actual Exam 150
Questions and 100% Verified Correct Answers
Guaranteed A+ Verified by Professor
Ad Choices - CORRECT ANSWER: Logo that is used to inform consumers they are
being behavioral targeted, and allows consumers to opt-out of this targeting
Ad Network - CORRECT ANSWER: A sales channel for pubs and aggregated inventory
for buyers; plus targeting capabilities, creative generation, and optimization
After Facebook, which smartphone app gets the most unique traffic? - CORRECT
ANSWER: YouTube
Brand Metrics - CORRECT ANSWER: Used to measure upper-funnel marketing goals;
often requires studies or surveys to measure
Conversion - CORRECT ANSWER: When a consumer clicks on an ad or visits a
website shortly after seeing an ad, and then purchases the product
Cookie - CORRECT ANSWER: A text file that is stored in a consumer's web browser
that communicates information back to a server
Data Provider - CORRECT ANSWER: Companies that provide cookie pools and other
means to target desired audiences
DSP - CORRECT ANSWER: Demand Side Platform: Tech interface that provides
centralized and aggregated media buying from multiple sources including ad
exchanges, ad networks, and sell side platforms
,Engagement Metrics - CORRECT ANSWER: Commonly used to measure middle-funnel
marketing goals using rich media executions like interaction or social shares
Exchange - CORRECT ANSWER: An online marketplace platform that facilitates
automated auction-based pricing and RTB
Fraud - CORRECT ANSWER: An intentionally deceptive practice designed to mimic
website traffic, behaviors, or ad placements
Give a few examples of independent agencies? - CORRECT ANSWER: Acxiom,
Merkle, inVentiv Health, Wieden + Kennedy, RPA, The Richards Group, Freeman,
Horizon Media, cramer-krasselt
Give an example of an action taken in a consideration campaign. - CORRECT
ANSWER: Scroll through different products in a gallery
Give an example of an action taken in a loyalty campaign. - CORRECT ANSWER: Sign
up to receive brand updates via email
Give an example of an action taken in a purchase intent campaign. - CORRECT
ANSWER: Download coupons for a product
Give an example of an action taken in an advocacy campaign. - CORRECT ANSWER:
Post brand information on social media
Give an example of an action taken in an awareness campaign. - CORRECT ANSWER:
Unique views to visit a brand's website
How has the traditional consumer buying funnel evolved? - CORRECT ANSWER:
Engagement Advocacy and Referral AFTER Purchase, influencing Awareness &
Consideration of new consumers.
, Name general search companies. - CORRECT ANSWER: Google, AOL, Bing, Yahoo!,
Ask
Name maps search companies. - CORRECT ANSWER: Google Maps, Map Quest,
Yahoo! Local, Waze
Name news search companies. - CORRECT ANSWER: Google, LexisNexis, AOL
News., Yahoo!, MSN News
Name shopping search companies. - CORRECT ANSWER: Google, Amazon.com
(Product Ads), Nextag, pricegrabber, Shopping.com, Shopzilla
Name some brands with in-house trading desks. - CORRECT ANSWER: Fidelity
Investments, Bank of America, P&G, Netflix
Name some companies in the Dentsu Family Tree. - CORRECT ANSWER:
McGarryBowen, Aegis, Carat, Vizeum
Name some companies in the Havas Family Tree. - CORRECT ANSWER: Havas
Worldwide, Havas Media, Worldwide, BETC
Name some companies in the IPG Family Tree, - CORRECT ANSWER: McCann
Worldgroup, Draftcb, Lowe & Deutsch, Weber Shandwick, UM, Initiative
Name some companies in the Omnicom Group Family Tree. - CORRECT ANSWER:
OMD, BBDO, PHD, DDB, Ketchum, TBWA, Fleishman Hillard, Rapp,
Name some companies in the Publicis Groupe Family Tree. - CORRECT ANSWER:
Razorfish, Digitas, Starcom MediaVest, Zenith Optimedia, Saatchi & Saatchi, Leo
Burnett, Bartle Bogle Hagarty (BBH)
