IAB Practice Questions Latest Update 2024-2025
Actual Exam 150 Questions and 100% Verified
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A client is running a campaign through a third-party ad server. According to internal
reporting, it is scheduled to deliver in full. What needs to be done to bill for the total
IO amount? - CORRECT ANSWER: Compare with third-party delivery report
A client with a budget of $50K wants to purchase 3MM impressions. They want the
impressions broken down with 50 percent in standard ads at $12/CPM, 25 percent in
video at $16/CPM, and 25 percent in a takeover. What would the CPM be for the
takeover units in order to meet budget? - CORRECT ANSWER: $26.67
A company that owns agencies and other types of marketing, media, and advertising
companies is called a(n): - CORRECT ANSWER: Holding company
A company that owns agencies and other types of marketing, media, and advertising
companies is called a(n): - CORRECT ANSWER: Holding company
A data management platform is a: - CORRECT ANSWER: Service that allows for the
collection of audience intelligence
A handheld, portable device would best be defined as a(n) ________ digital
advertising platform. - CORRECT ANSWER: Mobile
A mobile advertiser is gauging the effectiveness of a mobile campaign by the number
of leads received in a given month. What is the best way to track the response rate? -
CORRECT ANSWER: Click-to-call
,A non-linear ad that looks much like a banner, but instead sits on top of a video, is
called an overlay. - CORRECT ANSWER: True
A non-linear ad that looks much like a banner, but instead sits on top of a video, is
called an overlay. - CORRECT ANSWER: True
A site has an index of 325 for reaching M25-64. This means the site is ________
percent more likely to reach M25-64. - CORRECT ANSWER: 225
A type of website that includes AOL, Bing, and YouTube: - CORRECT ANSWER:
Portals
A website that is built to dynamically reconfigure itself when viewed on different
devices is called what? - CORRECT ANSWER: Responsive design
According to 4A's and IAB's terms and conditions, what is the acceptable
discrepancy rate on a digital media IO? - CORRECT ANSWER: 10 percent
According to IAB terms and conditions, if a publisher is serving the campaign,
reports should be provided to the advertiser at least every: - CORRECT ANSWER:
Week
Ad networks are a managed service and ad exchanges are an automated service. -
CORRECT ANSWER: True
Ads that users can interact with such as social buttons - CORRECT ANSWER: True
Ads that users can interact with such as social buttons, expandables, in-banner
, video, and store locators are examples of rich media. - CORRECT ANSWER: True
All of the following are high impact Rising Star mobile units except: - CORRECT
ANSWER: Billboard
An ad's dimensions, width, and height, are measured using what? - CORRECT
ANSWER: Pixels
An advertiser wants to ensure they reach as many unique people as possible on your
site, but has a limited budget. What is the best targeting tool to reach the most users
on your site? - CORRECT ANSWER: Frequency cap all banners
An advertiser wants to offer a publisher's site visitors a deal when they sign up for
the site. This is called a ________ offer. - CORRECT ANSWER: Co-registration
An Independent agency is an agency not owned by a holding company such as
Merkle, Horizon Media, and RPA. - CORRECT ANSWER: True
Arbitron, comScore, Nielsen, and Scarborough are all types of ________ that provide
reach, frequency, and/or usage data. - CORRECT ANSWER: Third-party research firms
At an ad agency, what team is most commonly responsible for examining their
clients' market goals and translating them into media goals? - CORRECT ANSWER:
Strategy team
Atlas and Dart for Publishers are two examples of: - CORRECT ANSWER: Ad servers
Audio ads are most commonly found in streaming services that are not subscription
based. - CORRECT ANSWER: True
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