Qualtrics Platform Essentials
Certification Exam Questions
with Correct Verified Answers
Latest Update (2024/2025)
Guaranteed Pass
1. Experience Data (X-Data) - ANS ✓data that is collected from
stakeholders to understand experiences from a human perspective. It's the
data of how people think, feel, and behave.
2. Types of X-Data - ANS ✓1. Experience Expectations: How people think
and feel about a future interaction with an organization.
2. Interaction Perceptions: How people think or feel about a specific interaction.
(e.g. feedback after an online purchase or after an employee training course).
3. Journey Perceptions: How people think or feel about a collection of activities
around a goal. (e.g. feedback after an airline customer finishes a trip or after an
employee completes their onboarding).
4.Relationship Attitudes: How people feel about relationships with other people
in their organization (e.g. managers, peers, leaders). (e.g. Customer NPS,
Customer Sentiment, Employee Engagement, or Brand Tracking studies).
5. Ad-Hoc Diagnostics: How people think or feel about a problem or opportunity,
which is collected as needed based on other findings (e.g. pulse employee survey
Qualtrics Platform Essentials
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about a leadership issue or qualitative study into why a brand message didn't
work).
6. Choice Preferences: How people would rank different alternatives, which is
collected periodically (e.g. product feature selection or employee benefits
optimization).
3. Operational Data (O-Data) - ANS ✓Data an organization collects as part
of the normal course of business—the data of what happened, when,
where, how much, and who by.
4. Survey Design Steps - ANS ✓1. Survey Design
2. Survey Build
3. Distribution
4. Data collection and Processing
5. Reporting
6. Decision Making
5. Survey building best practices include: - ANS ✓1. Set your research
objectives
2. Make every question count
3. Plan the order of your questions
4. Limit survey length
5. Effective question-wording
6. Keep it simple for respondents
6. Step 1: Setting Your Research Objectives - ANS ✓These are usually
influenced by anecdotal observations or high-level exploration of
Operational Data.
Qualtrics Platform Essentials
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