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RTF305 Exam Questions And Correct Answers
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RTF305 Exam Questions And Correct Answers_____________ is understood as the segmentation of a show or message for a specific
audience. According to Professor Straubhaar's lecture, _________________ are a good
example to illustrate this kind of segmentation. - Answer Narrowcasting, food shows
Based on Media Now, Chapter 1, _______ is/are the main economic base for most
newspapers and magazines and all commercial television and radio stations. - Answer
Advertising
Post 9/11 there was an exponential rise in the number of news stories about oppressed
Muslim women in Arab countries. In several ways, these stories were ways to justify U.S
policies in the Middle-East and Afghanistan. This is an example of which of the following:
- Answer Agenda Setting
If you win this week's Powerball, you decide to buy all music radio stations across the
US. According to Professor Straubhaar's lecture Media Industries, this is most likely to
bring about: - Answer horizontal integration
According to the lecture by Professor Straubhaar on Media Practices, framing tells us -
Answer how to think about a media issue from a specific perspective
According to the screening Race and Representation (Stuart Hall), "the politics of the
image" refers to: - Answer the contestation and struggle of what is represented in the
media
According to Joshua Gleich's lecture, The Twilight Saga (film series) is a typical example
showing one of the characteristics of race and ethnicity in recent film media that
________________. - Answer films are largely led by white characters.
According to Stuart Hall, the old view of representation understood representation as
either a true___________ or a ___________________ of reality. - Answer reflection,
, distortion
You are listening to a speaker in your "Introduction to Sociology Class" who argues that
the American melting pot myth does not accurately reflect the experience of immigrants
in the United States. He asks if the audience agrees. What do you say to best represent
what you have learned in this class? - Answer You agree by responding that immigrants
have always faced stereotypes, unequal job opportunities, and other problems
Your friend is trying to create a drama that attacks stereotypes about class in the United
States. Which show should he watch to gain perspective on what is WRONG with
television depictions of class? - Answer Gossip Girl, because of its depiction of wealthy
socialites living on New York's upper west side.
How did major studios achieve market control? - Answer by creating barriers of entry
In classical Hollywood, the single most important aspect of the emergence and success
of classical Hollywood was its.... - Answer studio system
the 2016 Batman vs Superman is, arguably, an example of a very palatable and enjoyable
film that is not intended to challenge or critique. What expression coined by Steven
Spielberg best describes this type of blockbuster? - Answer popcorn movie
What was one of the main factors that enabled Hollywood studios to become
conglomerates in the 1990's? - Answer the deregulation of media policies made it
possible for Hollywood to consolidate with TV stations
What was one of the cultural factors influencing the decline of Hollywood cinema in the
1950's? - Answer growing migration out of cities to suburban neighborhoods
What media practice helps maintain hegemony? - Answer Agenda setting, framing and
gatekeeping
Marshall McLuhan's argument that satellite TV seemed to create a global village is a
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