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Exam (elaborations)

BME Exam Quizz Bank | 698 Questions with Complete Verified Solutions

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  • Course
  • BME
  • Institution
  • BME

Main functions of business plan · Getting finance · Prioritising operations · Maintaining visions and goals · Providing direction for the business Elements of a business plan 1. Executive summary 2. Vision and mission statement 3. Profile of the business 4. Marketing plan 5. Operation...

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  • August 24, 2024
  • 102
  • 2024/2025
  • Exam (elaborations)
  • Questions & answers
  • BME
  • BME
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KenAli
BME Exam Quizz Bank | 698
Questions with Complete Verified
Solutions
Main functions of business plan

· Getting finance

· Prioritising operations

· Maintaining visions and goals

· Providing direction for the business

Elements of a business plan

1. Executive summary

2. Vision and mission statement

3. Profile of the business

4. Marketing plan

5. Operations strategy

,6. Recourses strategy

7. Financial plan

Excecutive Summary

An overview of the entire plan, its purpose and information on the current position and

the future outlook of the business

Purpose of executive summary

· Assess the long-term viability of the plan

· Obtain further finance for the expansion of the business

· Establish a completely new business

· Plan in a proactive manner

What an executive plan should cover

1. Describe your mission

2. Introduce your company briefly

3. Describe your main product or service

4. Identify the customer base you plan to target and how your business will serve

those customers

5. Summarise competition and how you will get market share

6. Outline your financial projections for the first few years of operations

7. State your start up financing requirements

Vision statement

·gives a focus for all other elements of the plan

· contains guiding beliefs and values for this business

,- It is communicated internally to employees and externally to customers, investors

and suppliers

Mission statement

· managers must consider the main products or services that the business is providing

to the market

· sets measures for the stakeholders within the business e.g. employees and managers

What a mission statement should address

markets, employees, customers, entrepreneurship, innovation

Business concept

describes how the business was set up and the capital required

A business concept should include

· a description of the product

· a market summary and customer description

· an analysis of potential income and profits

· an assessment of potential risks

Business ownership

outlines the type of business

· it includes a summary of cv of each owner/

Competitor breakdown

gives a summary of the industry that the business is working within location of

the business

Clients and advisors

includes details of any of the business major clients or advisors

, Operations strategy

summary of how the business will undergo the production process. Needs to include:

· location

· pricing strategies

· internal controls

· risk management strategies

Marketing plan key elements

1. current position in market

2. market research

3. the product

4. target market analysis

5. marketing goals

6. marketing mix

7. costing

Competitor analysis

To summarise strengths and weaknesses of competitor products includes:

Product, Price, Positioning, Premises, People, Type

Budgeted income statement

A financial statement that companies use to estimate their future bottom line

· Helps a company plan ahead to make sure they have money on hand to cover

their debts

Formula for income statement

Income- expense = profit/loss

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