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IAB Digital Certification Study Guide – Study Set Complete With Solutions
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IAB Digital Certification Study Guide – Study Set Complete With Solutions
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IAB Digital Certification Study Guide – Study SetComplete With Solutions
Cost per thousand (CPM) equation Right Ans - cost x 1000 % impressions
OR
cost % ad impressions
cost per sale (CPS) equation Right Ans - cost % sales
cost per action (CPA) equation Right Ans - cost % actions
effective cost per thousand (eCPM) equation Right Ans - cost(s) x 1000 %
total impressions
cost per click (CPC) equation Right Ans - cost % clicks
click through rate (CTR) equation Right Ans - clicks % impressions
ecosystem players Right Ans - -advertisers
-agencies
-consumers
-publishers
-technologies
-tools
types of advertising Right Ans - -audio
-content
-display
-social
-text
-video
environments/platforms Right Ans - -connected devices (EX: over the top,
gaming consoles, smart TVs)
-desktop
-digital out of home
,-internet of things (EX: wearables, appliances)
-search
-social
-traditional (EX: radio, TV, print, out of home)
-virtual reality
ATF Right Ans - above the fold
Ad Ops Right Ans - ad operations
BT Right Ans - behavioral targeting
BTF Right Ans - below the fold
CTR Right Ans - click through rate
CTC Right Ans - click to continue
CTV Right Ans - click to view
C7 Right Ans - commercial ratings plus seven days
C3 Right Ans - commercial ratings plus three days
CMS Right Ans - content management system
CPA Right Ans - cost per acquisition
CPC Right Ans - cost per click
CPCV Right Ans - cost per completed view
CPD Right Ans - cost per download
CPE Right Ans - cost per engagement
CPO Right Ans - cost per order
CPS Right Ans - cost per sale
, CPM Right Ans - cost per thousand
CPV Right Ans - cost per view
DMP Right Ans - data management platform
DSP Right Ans - demand side platform
DMA Right Ans - designated market area
DR Right Ans - direct response
DAI Right Ans - dynamic ad insert
eCPM Right Ans - effective cost per thousand
FEP Right Ans - full episode player
GRP Right Ans - gross rating point
HTML Right Ans - HyperText markup language
HTML5 Right Ans - HyperText markup language - 5
HTTP Right Ans - hypertext transfer protocol
HTTPS Right Ans - hypertext transfer protocol secure
IO Right Ans - insertion order
IAB Right Ans - interactive advertising bureau
IOT Right Ans - internet of things
IP Right Ans - internet protocol
ISP Right Ans - internet service provider
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