MAN 320F Exam 2 questions with solutions 100% correct
18 views 1 purchase
Course
MAN 320F
Institution
MAN 320F
MAN 320F Exam 2 questions with solutions
100% correct
What is the blue ocean strategy go where the profits and growth are and where the
competition isn't
Technology and Globation -info on products and prices will be immediately available
-meaning accelerated commoditization (when brands beco...
MAN 320F Exam 2 questions with solutions
100% correct
What is the blue ocean strategy go where the profits and growth are and where the
competition isn't
Technology and Globation -info on products and prices will be immediately available
-meaning accelerated commoditization (when brands become more similar, people buy on price)
-Therefore, niche markets and monopolies quickly dissapear
Products and services introduced recently -Iphone in 2007 (1 billion units have been sold)
-Ipad in 2008 (450 million units)
-Instagram in 2010 (850 million units)
Things about the IPod that are important -a blue ocean strategy
-looked beyond the "tradition" customer (looked at non-customers who refused the IPod but had
other means of listening to digital music, also looked at non-customers who had never
considered an IPod or other forms of digital music)
, MAN 320F Exam 2 questions with solutions
100% correct
What does blue ocean mean? -create new group of consumers, don't take away from a
swindling group
-create an industry not in existence today
-most blue oceans are created from within a red ocean by expanding existing industry boundaries
what are the two main reasons why a venture capitalist will NOT invest in a deal? 1)
management team (they do not believe in them)
2) the do not see a potential return on investment
What are two successful Austin companies Whole Foods and Dell Computer
What are the six key success factors? market opportunity X 6
Red Ocean Strategy vs. Blue Ocean Strategy red ocean- compete in existing market space,
beat the competition, exploit existing demand, make the value/cost trade off, align the whole
system of a firm's activities with its strategic choice of differentiation or low cost
, MAN 320F Exam 2 questions with solutions
100% correct
blue ocean- create uncontested market space, make the competition irrelevant, create and capture
new demand, break the value/cost trade off, align the whole system of a firm's activities in
pursuit of differentiation and low cost
Some questions to raise with Cirque du Solei -is it a real circus after all they have
eliminated?
-is it theatre? If so then what genre?
-is is a little of all of the genres and non of any of the genres all at once?
-what industry does it fall into?
-why do they compete with?
Winning strategic approaches for Cirque du Solei -involves value innovation, value (cost,
utility, and price position), creation and innovation
-reduce the cost and increase the value for buyers
-break the value cost trade-off, add value and reduce cost by enhancing a limited set of key
factors and reducing or eliminating all other "traditional" factors
Strategic thinking at toyota -first to introduce a commercial hybrid car in 1997
, MAN 320F Exam 2 questions with solutions
100% correct
-gas averaging $1.10 a gallon
-only 300 sold in first year vs. 11 million by 2017
-today, toyota market leader
-strategic thinking took place because theirs a rising demand for energy and they saw there was a
limited supply
What is strategy -a strategy is a long term plan for success
-strategy is concerned with deciding what business ventures to take
- ***a sustainable competitive advantage over long term***
strategic plan a comprehensive plan that identifies the critical direction and guides the
allocation of resources of an entire organization
What is the broad environment consist of? socio-cultural forces, technological forces,
economic forces, political/legal forces
What are some major sociocultural issues/forces in the US -roles and policies of
government
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller UpperClass. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $19.49. You're not tied to anything after your purchase.
