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IAB Digital Certification Study Guide Exam A+ Graded
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IAB Digital Certification Study Guide Exam A+ Graded
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IAB Digital Certification Study GuideExam A+ Graded
cost per thousand (CPM) equation - -cost x 1000 % impressions
OR
cost % ad impressions
-cost per sale (CPS) equation - -cost % sales
-cost per action (CPA) equation - -cost % actions
-effective cost per thousand (eCPM) equation - -cost(s) x 1000 % total
impressions
-cost per click (CPC) equation - -cost % clicks
-click through rate (CTR) equation - -clicks % impressions
-ecosystem players - --advertisers
-agencies
-consumers
-publishers
-technologies
-tools
-types of advertising - --audio
-content
-display
-social
-text
-video
-environments/platforms - --connected devices (EX: over the top, gaming
consoles, smart TVs)
-desktop
-digital out of home
-internet of things (EX: wearables, appliances)
-search
-social
-traditional (EX: radio, TV, print, out of home)
-virtual reality
-ATF - -above the fold
,-Ad Ops - -ad operations
-BT - -behavioral targeting
-BTF - -below the fold
-CTR - -click through rate
-CTC - -click to continue
-CTV - -click to view
-C7 - -commercial ratings plus seven days
-C3 - -commercial ratings plus three days
-CMS - -content management system
-CPA - -cost per acquisition
-CPC - -cost per click
-CPCV - -cost per completed view
-CPD - -cost per download
-CPE - -cost per engagement
-CPO - -cost per order
-CPS - -cost per sale
-CPM - -cost per thousand
-CPV - -cost per view
-DMP - -data management platform
-DSP - -demand side platform
-DMA - -designated market area
-DR - -direct response
-DAI - -dynamic ad insert
, -eCPM - -effective cost per thousand
-FEP - -full episode player
-GRP - -gross rating point
-HTML - -HyperText markup language
-HTML5 - -HyperText markup language - 5
-HTTP - -hypertext transfer protocol
-HTTPS - -hypertext transfer protocol secure
-IO - -insertion order
-IAB - -interactive advertising bureau
-IOT - -internet of things
-IP - -internet protocol
-ISP - -internet service provider
-KPI - -key performance indicator
-LDA - -legal drinking age
-MSA - -master service agreement
-MMM - -mixed marketing modeling
-MSO - -multiple service operator
-NHT - -non human traffic
-NDA - -non-disclosure agreement
-OPA - -online publisher ad
-OVP - -online video platform
-OOH - -out of home
-OTT - -over the top
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