Design Thinking and the Continuous Delivery Pipeline (CDP) have which behavior in
common?
Both use feedback from Customers to improve products
Both focus on the need for Continuous Integration to confirm the Solution is desirable
Both focus on Return on Investment (ROI) and net present Value Metries
Both focus on continuous delivery of assets for Release on Demand - answer Both use
feedback from Customers to improve products
The Architectural Runway is a key part of which aspect of the Design Thinking model?
Sustainable
Viable
Desirable
Feasible - answer Sustainable
The "chasm" can occur between visionaries and what segment of the target market?
Early majority
Middle skeptics
Technology enthusiasts
Late adopters - answer Early majority
Which type of product might face a chasm in its adoption?
Innovative product
Mature product
Decommissioned product
Growth product - answerInnovative product
Which stakeholder(s) could best provide current business feedback to guide Feature
enhancements?
Business Owners
Solution Architect/Engineering
Product Owner (PO)
Lean Portfolio Management - answerBusiness Owners
Which research activity primarily drives product strategy instead of product design?
Understanding Customers and values
Reviewing long-term Architectural Runway Enablers
Observing what people do with the product
Focusing on product requirements - answerUnderstanding Customers and values
What is one strength of qualitative research?
, It builds Customer empathy within the team doing the research
It provides statistically significant results
It is costly on a per-customer cost basis
It is scalable to large numbers of people - answerIt builds Customer empathy within the
team doing the research
Qualitative research fuels innovation when designed to explore what?
Ideas for improving Feature throughput a PI
The context in which Customers use the product
Feature adoption rates
Feasibility of copying a competitive Feature - answerIdeas for improving Feature
throughput a PI
What is the most important planning question for primary research?
Who will be asked?
What will be asked?
How many people will be asked?
What research medium will be used? - answerWho will be asked?
What is the primary data used in market research?
Developing hypotheses
Market Structuring
Testing hypotheses
Market sizing - answerDeveloping hypotheses
What research game is primarily used to better understand the priorities of Solution
requirements?
Buy a Feature
Speed Boat
Spider Web
Start Your Day - answerBuy a Feature
Which research game is primarily used to better understand Customer needs?
Prune the Product Tree
Buy a Feature
Spider Web
Show and Tell - answerPrune the Product Tree
What is one characteristic that is an essential part of market segmentation?
Validating that the segment is valuable enough to be economically feasible
Exploring competition within the segment
Determining if the organization already has strong sales within the segment
Evaluating if segment members view the organization positively - answerValidating that
the segment is valuable enough to be economically feasible
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