Programmatic Adv Certificate Quiz
Trade-Desk Exam Questions with
Correct Verified Solutions 100%
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1. "100 milliseconds" refers to the amount of time it takes for a
publisher to serve an ad to a single consumer when they click
into a webpage. - ANS ✔True
2. "Data exhaust" refers to data generated as trails or information
by-products that are created by all digital activities. - ANS
✔True
3. "Dynamic Creative Optimization" creates a personalized ad for
each user by using cookies. - ANS ✔True
4. A bid factoring system allows you to - ANS ✔Bid more
aggressively
Account for the qualitative side of campaigns
Save time
5. A campaign's strategy depends on the sales cycle of the product
being advertised. - ANS ✔True
Programmatic Adv Certificate
, 2
Programmatic
6. A data management platform (DMP) allows you to convert first-
party data into prospecting data. - ANS ✔True
7. A data management platform (DMP) helps you evaluate
audience data by: - ANS ✔-Conducting lookalike modelling
-Forecasting available impressions
-Segmenting users
8. A Deal ID enables buyers to enter into a private deal with a
publisher via a real-time bidding infrastructure. - ANS ✔True
9. A demand-side platform (DSP) sells inventory on behalf of
publishers across the internet. - ANS ✔False
10. A discrepancy happens when: - ANS ✔Buyer and seller
report different numbers for impressions served or conversations
made
11. A DSP activates the data stored in a DMP. - ANS ✔True
12. A major difference between a true DSP and an ad network
is: - ANS ✔An ad network focuses on both the demand side and
supply side
13. A request for bid (RFB) happens when a DSP goes to an
exchange to ask if it can participate in the auction. - ANS ✔False
14. A request for bid (RFB) happens when: - ANS ✔An
exchange sends a bid request to a DSP
Programmatic Adv Certificate
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