MBA 706 Test 1 Questions with Complete Solutions Graded A+
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Course
LSUS MHA 706
Institution
LSUS MHA 706
Marketing - Answer: *is about identifying and meeting human and social needs. One of the shortest good definitions of marketing is "meeting needs profitably.
*is the activ- ity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value ...
MBA 706 Test 1
Questions with
Complete Solutions
Graded A+
Denning [Date] [Course title]
, Marketing - Answer: *is about identifying and meeting human and social needs. One of the shortest
good definitions of marketing is "meeting needs profitably.
*is the activ- ity, set of institutions, and processes for creating, communicating, delivering, and
exchanging offerings that have value for customers, clients, partners, and society at large.
Marketing management - Answer: *takes place when at least one party to a potential exchange thinks
about the means of achieving desired responses from other parties.
*the art and science of choosing target markets and getting, keep- ing, and growing customers through
creating, delivering, and communicating superior customer value.
market - Answer: a collection of buyers and sellers who transact over a particular product or product
class
Key Customer Markets - Answer: -Consumer: companies selling mass consumer goods and services
-business: companies selling business goods and services
-global: global marketplace
-nonprofit and governmental: companies selling to nonprofit organizations
Marketplace - Answer: Physical
a store front
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