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PRSA APR: General PR terms With 100% Accurate Questions And Answers A+ GRADED
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JACKLINEPRSA APR: General PR terms With 100% Accurate Questions And Pre
Answers A+ GRADED
Terms in this set (45)
Paid information placed in a communication delivery vehicle by an identified sponsor that pays for
Advertising
time or space. This is a controlled method of delivering messages and gaining media placement.
Unique design, sign, symbol, words, or a combination of these, employed in creating an image that
Brand:
identifies a product and differentiates it from its competitors.
An area of public relations with responsibilities for building relationships with constituent publics
Community relations: such as schools, charities, clubs and activist interests of the neighborhoods or metropolitan area(s)
where an organization operates.
PRSA APR: General PR terms
, Includes media in which practitioners have the say over what is said, how it is said, when it is said, and
- to a certain extent - to whom it is said. Examples include paid advertising, newsletters, brochures,
Controlled communication channels: some types of emails, organizational websites and blogs, leaflets, organizational broadcasts,
podcasts, intranets, teleconferences and videoconferences, meetings, speeches, and position
papers.
Activities designed to build sound relationships between an organization and its employees. It is a
Employee relations: critical element in fostering positive opinions and behaviors of employees as ambassadors for the
organization.
An aspect of public relations responsible for building relationships with investor publics including
shareholders/stockholders, potential investors, financial analysts, the financial markets (such as the
Financial relations:
stock exchanges and commodities exchanges), and the Securities and Exchange Commission. Also
known as investor relations or shareholder relations
An accounting term for the value of a business' intangible assets. This amount equals the difference
Goodwill:
between the value of a company's net tangible assets and its market value.
An aspect of relationship building between an organization and government at local, state, and/or
Government relations: national levels, especially involving flow of information to and from legislative and regulatory bodies.
The goal often is to influence public policy decisions compatible with the organization's interests.
An activist practice for creating social change among average people. This practice is based on the
Grassroots organizing:
power of the people to take collective action on their behalf.
The specialized area of public relations that fosters and maintains relations with a government or its
Lobbying:
officials for the primary purpose of influencing legislation and regulation.
The management function that identifies human needs and wants, offers products and services to
Marketing: satisfy those demands, and causes transactions that deliver products and services in exchange for
something of value to the provider. Targets customers
A combination of activities designed to sell a product, service or idea. These activities are designed
Marketing communications: to maintain consistent brand messaging across traditional and nontraditional communication
channels.
Mutually beneficial associations between PR practitioners and journalists as a condition for reaching
Media relations: audiences with messages of news or features of interest. This function includes both seeking publicity
for an organization and responding to queries from journalists about the organization.
Press agentry: Creating newsworthy stories and events to attract media attention and gain publicity, although not all
this attention may be positive.
PRSA APR: General PR terms
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