100% satisfaction guarantee Immediately available after payment Both online and in PDF No strings attached
logo-home
Marketing Ch Question and answer verified to pass $12.49   Add to cart

Exam (elaborations)

Marketing Ch Question and answer verified to pass

 5 views  0 purchase
  • Course
  • MGT 6311
  • Institution
  • MGT 6311

Marketing Ch Question and answer verified to pass Marketing Ch. 14 Which form of marketing involves engaging directly with carefully targeted individual consumers and customer communities to both obtain an immediate response and build lasting customer relationships? - correct answer Direct and...

[Show more]

Preview 1 out of 4  pages

  • August 2, 2024
  • 4
  • 2024/2025
  • Exam (elaborations)
  • Questions & answers
  • marketing ch
  • MGT 6311
  • MGT 6311
avatar-seller
Carzola98
Marketing Ch. 14
Which form of marketing involves engaging directly with carefully targeted
individual consumers and customer communities to both obtain an immediate
response and build lasting customer relationships? - correct answer ✔Direct
and digital marketing


The benefits of direct and digital marketing for buyers are that they are
_________. - correct answer ✔easy, convenient, and private


Which of the following statements is correct regarding sellers and their use of
direct and digital marketing? - correct answer ✔Sellers have opportunities to
engage in real-time marketing.


What event or circumstance has made mobile marketing a must for most
brands? - correct answer ✔Widespread adoption of mobile devices


Which of the following represent the newer tools of digital direct marketing? -
correct answer ✔Online marketing, social media marketing, and mobile
marketing


Websites, online advertising, email, online video, and blogs are all forms of
______. - correct answer ✔online marketing


Which of the following is a form of traditional direct marketing? - correct
answer ✔Kiosk marketing


Which of the following is correct regarding the forms of direct and digital
marketing? - correct answer ✔New digital and the more traditional forms of
direct marketing must be blended and integrated

The benefits of buying summaries with Stuvia:

Guaranteed quality through customer reviews

Guaranteed quality through customer reviews

Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.

Quick and easy check-out

Quick and easy check-out

You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.

Focus on what matters

Focus on what matters

Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!

Frequently asked questions

What do I get when I buy this document?

You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.

Satisfaction guarantee: how does it work?

Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.

Who am I buying these notes from?

Stuvia is a marketplace, so you are not buying this document from us, but from seller Carzola98. Stuvia facilitates payment to the seller.

Will I be stuck with a subscription?

No, you only buy these notes for $12.49. You're not tied to anything after your purchase.

Can Stuvia be trusted?

4.6 stars on Google & Trustpilot (+1000 reviews)

67866 documents were sold in the last 30 days

Founded in 2010, the go-to place to buy study notes for 14 years now

Start selling
$12.49
  • (0)
  Add to cart