Media Studies: Mass Communication and Media Theory (COM2604)
Institution
University Of South Africa (Unisa)
Book
Media Studies: Media history, media and society
This document contains workings, explanations and solutions to the COM2604 Assignment 1 (QUALITY ANSWERS) Semester 2 2024. For assistance whats-app us on 0.6.8..8.1.2..0.9.3.4... QUESTION 1
STUDY UNIT 3
Approaches to the study of mass communication
When we attempt to describe, interpret, evaluat...
, TABLE OF CONTENTS
1. APPROACHES TO THE STUDY OF MASS COMMUNICATION............. 4
1.2 Perspectives on Mass Communication ................................................... 5
1.3 Theoretical Approaches .......................................................................... 5
1.3.1 Technological Determinism Approach .............................................. 5
1.3.2 Poststructuralist/Postmodern Approach ........................................... 6
2. THE ROLE AND FUNCTIONS OF THE MEDIA .......................................... 6
2.1. Concepts as they relate to the media .................................................... 6
2.1.1 Functionalism ................................................................................... 6
2.1.2 Political Functions of the Media in a Democracy .............................. 6
2.1.3 Media Pluralism ................................................................................ 7
2.2. African philosophy of ubuntu ................................................................. 7
2.2.1 Overview of the Characteristics of Ubuntu ....................................... 7
2.2.2 The Possible Influence of Ubuntu on Journalistic Values ................. 8
2.2.3 The Consequences of Ubuntu as Normative Framework for the Media
.................................................................................................................. 8
2.2.4 Feasibility of Ubuntu as Normative Theory for the Mass Media in
South Africa ............................................................................................... 8
3. THE EFFECTS OF MASS COMMUNICATION (EFFECT STUDIES ........... 9
3.1 The Effects Model Deals with Social Problems Backwards .................... 9
3.2 The Effects Model Treats Children as Inadequate .................................. 9
3.3 The Effects Model Inadequately Defines Its Own Objectives ............... 10
3.4 The Effects Model Is Selective in Its Criticisms of Media Descriptions of
Violence ...................................................................................................... 10
4. MEDIA CULTURE AND THE IDEOLOGY POWER OF THE MEDIA ........ 11
5. GLOBALISATION ...................................................................................... 12
REFERENCES .............................................................................................. 15
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