Summary
Digital marketing summary-comp1228
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This document is based on digital marketing. Here we are providing you complete knowledge of digital marketing . All the concepts are explained in detail .
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DIGITAL MARKETINGDigital Marketing is the promotion of brands
to connect with customers using the Internet
and other forms of digital communication.
This includes not only email , social media
and Web based advertising but also text and
multimedia messages as a marketing channel.
INBOUND MARKETING VS DIGITAL
MARKETING:
●Digital marketing and inbound marketing are
easy confused, and for good reason.
●Digital marketing uses many of the same
tools as inbound marketing.
●The most important thing to remember about
digital marketing and inbound marketing is
the as a marketing professional, you dont have
to choose between the 2.Infact they work best
.
●Inbound marketing provides structure and
purpose for effective Digital marketing.
EXAMPLE:
The ads that you see on
websites and social media platforms are the
example of digital marketing.
TYPES:
♡ Content marketing
♡ Email marketing
♡ SEO
♡ Affiliate marketing
♡ Mobile marketing
There are many types of digital marketing
some of them are given below:
1.CONTENT MARKETING:
Content
marketing is a form of marketing focused on
creating , publishing and distributed content
for a targeted audience online.It is a marketing
strategy used to attract and engage audience
by creating and sharing relevant videos ,
articles, and other media.
Example:
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