COM4806 ASSIGNMENT 3 PORTFOLIO EXAM NEW (DUE 2024 SOLUTIONS)
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Course
COM4806 (COM4806)
Institution
University Of South Africa (Unisa)
COM4806 ASSIGNMENT 3 PORTFOLIO EXAM NEW (DUE 2024 SOLUTIONS)
QUESTIONS ASKED:
SECTIONS SUB-SECTIONS/CONTENT CRITERIA EXAMPLE 1 – PUBLIC RELATIONS/NPO/DONOR FUNDING
1 INTRODUCTION
AND TOPIC
(Heading can be just
INTRODUCTION)
Introduce the proposal as examination proposal
for COM4...
, Introduction
Background and Context
The landscape of non-profit organizations (NPOs) has undergone significant
transformations in recent years, with technological advancements playing a pivotal role in
shaping their communication and fundraising strategies. As part of the examination
proposal for COM4806, this study explores the utilization of social media in fundraising
efforts, focusing on the NPO Urban Crop Community.
Rationale
The increasing prevalence of social media platforms has presented new opportunities and
challenges for NPOs engaged in donor funding activities. Understanding how
organizations navigate this digital landscape is essential for optimizing fundraising
campaigns and enhancing donor engagement.
Research Focus
This proposal delves into the specific context of the Urban Crop Community, shedding light
on their use of social media platforms for donor funding. By examining this case, we aim to
contribute valuable insights to the broader field of public relations in non-profit
organizations.
Study Overview
Scope and Objectives
The primary goal of this study is to analyze the strategies employed by the Urban Crop
Community in utilizing social media for fundraising. To achieve this, the research is
structured around key objectives:
1. Identify the specific social media platforms used by the Urban Crop Community.
2. Examine the content and messaging strategies employed in fundraising efforts.
3. Evaluate the effectiveness of social media in fostering donor engagement.
Significance of the Study
Understanding the dynamics of social media in the context of donor funding for NPOs is
crucial for enhancing the efficacy of communication strategies. This research contributes
to the broader understanding of public relations in non-profit sectors, offering practical
implications for organizations seeking to optimize their fundraising efforts.
Structure of the Proposal
The following sections will provide a comprehensive exploration of the topic:
1. Literature Review: A review of existing literature on social media in NPOs and
donor funding.
2. Methodology: Details on the research design, data collection, and analysis
methods.
3. Findings and Analysis: Presentation and interpretation of research findings.
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