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Retailing Management 9th Edition by Levy - Test Bank
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MULTIPLE CHOICE. Choose the one alternative that best completes the statement or answers the question.
1) The largest sectors in terms of retail sales are: 1)
A) Furniture and Pharmacies
B) Automotive and Building supplies
C) Pharmacies and Building supplies
D) General merchandise and Clothing
E) Food, Beverage, and Automotive
2) Retail managers must make complex decisions including all of the following except: 2)
A) Training and motivating sales associates
B) Retail locations
C) Mission statement
D) Target markets
E) Merchandise and services offerings
3) What is retailing? 3)
A) It is the process of offering products in smaller quantities for consumer
consumption patterns
B) It is the set of business activities that adds value to the products and services sold to
consumers for their personal or family use
C) It is the ability to offer enough variety in a store to encourage one-stop shopping
D) It is the merchandising component of the retail mix
E) It is the strategy retailers and vendors use to get products into the stores
4) Which of the following businesses would be considered a retailer? 4)
A) Tim Hortons
B) Your local hair salon
C) Air Canada
D) Canadian Tire
E) Your local hair salon, Air Canada, Tim Hortons, and Canadian Tire
5) Which of the following is most likely to be considered a retailer? 5)
A) The Red Cross
B) A radio talk show
C) A university
D) The Better Business Bureau
E) All of the choices.
1
,6) A retailer's role in the distribution channel is to: 6)
A) satisfy the needs of the consumers
B) buy merchandise exclusively from the manufacturers
C) sell to wholesalers
D) act as the liaison between manufacturers and wholesalers
E) negotiate with consumers through a series of focus groups
7) ________ is when a firm performs more than one set of activities in the channel. 7)
A) Horizontal integration
B) Vertical integration
C) Distribution channel
D) Channel diversification
E) Vertical development
8) Prior Snowboards located in Whistler, B.C. manufactures many of the snowboards it 8)
sells in its retail outlet at its own factory in Canada. Prior Snowboards is practicing:
A) globalization
B) vertical integration
C) wholesaling
D) demographic marketing
E) product-related marketing
9) If a chain of florist shops opened a plant nursery to provide gift plants and cut flowers to 9)
all of its outlets within a 300-mile radius, the chain would be practicing:
A) vertical integration
B) channel expansion
C) vertical retailing
D) service marketing
E) horizontal expansion
10) What is the primary advantage for retailers to be vertically integrated? 10)
A) Retailers have realized that to stay competitive, they must become vertically
integrated
B) Retailers can develop unique merchandise sold only in their stores; retailers can
expand their services easily to the Internet because they can direct orders to the
manufacturer; retailers have realized that to stay competitive, they must become
vertically integrated; and customers preferring retailers that are vertically integrated
are all advantages.
C) Retailers can expand their services easily to the Internet because they can direct
orders to the manufacturer
D) Customers prefer retailers who are vertically integrated
E) Retailers can develop unique merchandise sold only in their stores
2
, 11) A retailer that is vertically integrated: 11)
A) does not have frequent communication between buyers and managers
B) concentrates on selling to businesses only
C) has an excellent vertical relationship between corporate headquarters and stores
D) performs more than one function in the chain from manufacturing to sales to end
user
E) performs only the function to end user
12) Which of the following statements about retailers holding inventory is false? 12)
A) By holding inventory, retailers can decrease the visual merchandising expenditure
B) By having inventory held in the store, consumers can hold less merchandise at home
C) Holding inventory reduces consumer's cost of storing products
D) Retailers keep inventory so that products are available when consumers want them
E) Holding inventory in a store helps serve the customer's needs
13) Grocers purchase bananas from several different tropical countries. When bananas arrive 13)
in the distribution centres across Canada, containers are reduced to amounts that are
appropriate for store delivery. Once delivered to the stores, associates open the cartons
and arrange the bananas for the consumer to select. Grocers are performing what
function?
A) Holding inventory
B) Breaking bulk
C) Vertical integration
D) Providing services
E) Distribution
14) Providing assortments is an advantageous business activity because it: 14)
A) enables the company to create a more informational and entertaining environment
which would promote more sales
B) enables the customer to save money by being able to shop in one store
C) enables the company to reinvest savings
D) enables the customer to stock up on the assortments because of their availability
E) enables the customer to choose from a wide selection of brands, designs, sizes, and
prices all in one store
15) One of the functions retailers undertake to increase the customer's perception of value is 15)
providing services. Which of the following would be an example of that activity?
A) Trained salespeople to answer questions
B) Well-lit parking lots
C) Clean washrooms
D) Payment by debit cards
E) Clean washrooms, payment by debit cards, trained salespeople, and well-lit parking
lots are all appropriate examples.
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