2023 PRSA APR EXAM PRACTICE
QUESTIONS AND CORRECT
ANSWERS 2023/2024 GRADED A+.
2 / 54
1. You are responsible for an internal employee newsletter. A freelance photographer provides several photos you intend to use in the next issue. Your supervisor
quickly reviews and approves the newsletter be...
2023 PRSA APR EXAM PRACTICE
QUESTIONS AND CORRECT
ANSWERS 2023/2024 GRADED A+.
,1. You are responsible for an internal employee newsletter. A freelance pho-
tographer provides several photos you intend to use in the next issue. Your supervisor
quickly reviews and approves the newsletter before leaving for anextended vacation.
You are nearing your deadline and in final preparation of the files, you notice fine
print copyright information by the photographer in thecorner of the images. Which one
of the following is the best course of action?
A) This is work for hire so you can follow the directive of your supervisor andproceed
with publication of the newsletter.
B) Contact the freelance photographer directly to get verbal approval for
publication.
C) Coordinate with your legal counsel to review the contract terms beforetaking
further action.
D) Include the copyright information from the photographer in the photo caption
and proceed with publication of the newsletter.: C) Coordinate with yourlegal counsel to
review the contract terms before proceeding with publication. (EPR10th, pgs 157-158 and
PR: S&T 10th, pgs 302-303)
2. You are the public relations manager at a automotive manufacturer, re- porting to
the company president. Your company is about to announce an expansion, which will
be a major economic boost for the community, at a pressconference. Your boss would
like to share some additional details about the acquisition "off the record" with
several community partners following the press conference at a VIP event, which
some media may attend. What counselwould you offer your boss?
1. We trust our partners and this will improve our community relations
,2. It is acceptable to share these details if we inform the audience that whatwe share
is off the record
3. It is acceptable to share these details if reporters do not attend the event
4. You should never share things off the record unless you really want it t getout: 4.
You should never share things off the record unless you really want it t get out
(EPR p.231)
3. Which of the following two statements are correct in order for you to usethese
photos in ads?
, A. The company hired and paid the photographer for the professional eventphotos
and owns them for future use.
B. These photos can only be used if the photographer has provided written
permission to reproduce the event photos beyond the original purpose of aninternal
newsletter.
C.The employees and family members photographed must have a signedconsent
release to have their photos used in an ad for the company.
D. Company employees are not required to sign releases, but their family members
would need to have signed releases to be used in the ads: B. Thesephotos can only be
used if the photographer has provided written permission to reproduce the event photos
beyond the original purpose of an internal newsletter.
C.The employees and family members photographed must have a signed consentrelease to
have their photos used in an ad for the company.
Reference: Public Relations Strategies and Tactics (10th ed): Page 298: PhotoReleases
and Page 302: Photography and Artwork.
4. As the internal communications officer of a large corporation, You've dis- covered
numerous unofficial newsletters being published and emailed to 3,000 employees
without your knowledge. On further investigation you dis- cover in each newsletter a
national ad appeared with the copyright symbol listed, but with digital modifications
made to each ad changing the color andsize. What three significant copyright laws
were violated here?
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