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DPR2605 ASSIGNMENT 03 SEMESTER 02 2023 (559862)
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DPR2605 ASSIGNMENT 03 SEMESTER 02 2023
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FULL NAMES:STUDENT NUMBER:
UNIQUE NUMBER: 559862
MODULE CODE: DPR2605
MODULE NAME: THE APPLIED PUBLIC RELATIONS
PROGRAMME
ASSIGNMENT: 03
DUE DATE: 22 SEPTEMBER 2023
, INTRODUCTION
In this assignment, we will explore the social marketing initiative known as Vitality.
Initially focused on developing a smoking cessation service, Vitality has evolved to
include a diverse range of programs, including weight management and stress relief.
Our investigation will encompass various aspects, including the challenges associated
with expanding the program's scope and effective strategies for managing these
challenges.
Additionally, we will delve into the qualitative research methodology employed in the
Vitality study, identify the barriers encountered, and examine how the program
responded to these obstacles. We will consider alternative approaches, aside from staff
training, for successfully integrating the program and ensuring its sustained
effectiveness, all within the context of the case study.
Furthermore, we will scrutinize the revised objectives and goals set forth for Vitality
following further research. We will also discuss the methods by which Vitality intended
to measure the outcomes of these objectives.
Moreover, we will explore the unique nature of long-term social marketing programs and
how they differ from shorter-term campaigns. We will outline the steps required to
ensure the enduring success and longevity of a program, drawing insights specifically
from the Vitality case study.
In addition to these discussions, we will propose a comprehensive intervention program
tailored to Grade 10-12 students in Gauteng schools who smoke. This 12-month
program will follow a structured four-step formula, encompassing problem definition,
planning and programming, taking action and communication, and program evaluation.
We will allocate a budget of 20 million for this intervention, providing a detailed
breakdown of its utilization.
Finally, our assignment will conclude by summarizing the key points covered throughout
the discussion and reflecting on the learning outcomes achieved during the course of
this study.
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