Unit 34.1 - Industrialisation and social change in Britain, 1759-1928: forging a new society (9HI03)
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Industrial Revolution History Summary Notes Austin
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Unit 34.1 - Industrialisation and social change in Britain, 1759-1928: forging a new society (9HI03)
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PEARSON (PEARSON)
Book
Edexcel A Level History Paper 3 Industri
Edexcel Paper 3 A-level History notes which summarise the chapter of Austin from the textbook. The table is condensed quickfire notes highlighting statistics and is most useful for triggering key information from the book for the exam.
Industrial Revolution History Summary Notes: Starley
Industrial Revolution History Summary Notes: Wedgwood
Industrial Revolution History Summary Notes: Adult Working Conditions
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A/AS Level
PEARSON (PEARSON)
History 2015
Unit 34.1 - Industrialisation and social change in Britain, 1759-1928: forging a new society (9HI03)
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Austin
Name Facts Impact
Negotiated purchase of empty
Austin raised £37,000 capital printing works most money
Longbridge
Shows resourcefulness made himself loan from kaiser
and swift cycle
Austin model 1st Endcliffe phantom 1906 £650 Only 120 manufactured
Traditional batch sufficient Mass production of usa →
skilled labour readily available limited capital could be easily
Longbridge works production
flexibility to perform range of adjusted to meet fluctuations in
tasks for car production demand
Extended overdraft facilities 1913- £103,000 mortgage and
Austin financing reliance on midlands bank loan increased company debt
maintained cash flow more borrowed less to reinvest
Manchester, liverpool = ford Greatest concentration in
Motor trade
oxfordshire = Morris Birmingham and Black Country
Took many from former Smaller workforce than former
Employees company 2,300 employed in Wolseley company in 1914 w/
1914 vs 1907- 270 4,000
Open topped landaulet is the
Became the standard set long
standard austin switched to
Design term trends innovation in design
closed limousine body of the
pioneer
modern cars
Light cars 1906- single cylinder
Pre war cars
7hp with swift motors
Profits depleted 12-14: needed
1910 4 cylinder engine Didn’t
Austin 10 to invest and expand, but lacked
selll well 300 sold in 1913
capital
Celeb endorsement and.
Performance in international
Sporting success important in
motoring events wold boxing
Reputation pre war marketing strategy
champion JACK JOHNSON
desireability and brand image
bought 100hp models
market set
Showrooms Norwich 1910 Manchester 1911 Sales repairs Hire cars owners
Austin 1
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