Summary
Summary MNM2610 Distribution Management Complete typed notes
- Course
- Institution
Fully notes off all chapters as per study guide page references. Complete with graphs and tables for easy access. (I passed with distinction)
[Show more]
16 reviews
By: lesibanamatjila • 3 year ago
By: sabeehadealmeida • 4 year ago
By: hello5474 • 5 year ago
By: BRYAN04 • 5 year ago
By: siannabook • 5 year ago
A great summary of the module
By: Dubst3ph • 5 year ago
Thanks for the kind words. Glad it helped.
By: arnolduslaubscher • 6 year ago
By: jacquesroux • 6 year ago
Seller
FollowDubst3ph
Reviews received
Content preview
2610 Distribution Management-2016 Exam Preparation Notes and Summary. By: Dubst3phs
TOPIC 1: The Introduction to distribution channels
Study Unit 1: The nature and role of distribution in the organization
Distribution Channel Management Definition
Type of structure that is used to make a product or service available to the users or consumers.
Distribution Channel Definition
In this structure individuals and organizations are linked together in order to make this happen. (Intermediaries)
Types of intermediaries:
• Retailers
o Organizations that resell the products
o Sells directly to consumer
o 7 Functions of retailers
§ Range of merchandise
§ Storage of goods
§ Credit facility
§ Other services
§ Risk bearing
§ Display of goods
§ Supply of information.
o Types of formal retailers
§ Department stores (Walmart)
§ Specialty Stores (iStore)
§ Chain Stores (Spar)
§ General dealers (china shop)
§ Convenience stores (7-eleven)
§ Supermarkets (Typically household and FMCG goods ()
§ Hypermarkets (Makro)
o Informal Retailers
§ Spaza shop
• Wholesalers
o Often sells to other businesses
o Provide Storage
o Decrease the physical contact costs
o Often take marketing responsibility
o Absorbed risk associated to keeping the products
o 4types of wholesalers
§ CASH AND CARRY WHOLESALERS
§ Rack-Jobbers
• Lease parts of their store for the storage of the products
§ Truck-jobbers
• Regular offloading of perishable goods
• Considered the preferred method
§ Mail-Order wholesalers
• Honey fashion is an example of this.
o Refer to page 6 in study guide for table on differences between wholesaler and retailer.
• Manufacturers
• Agents/brokers
o Mainly used in international and agricultural markets
o Secure orders for the manufacturer
o May be costly to train.
o 3 Benefits
§ recognized set of customers
§ does not have to carry a year round sales force
§ get paid in commission
o 3 Disadvantages
§ little control
§ larger accounts flourish while smaller one’s fail
§ limited productive trading time
§ feedback is slower
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller Dubst3ph. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $4.82. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
75619 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now