Class notes
NEQABTY app Marketing Plan
- Course
- DIGITAL ELECTRONICS
- Institution
- Stanford University
NEQABTY app Marketing Plan
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Innovators TeamNEQABTY app (Marketing Plan)
Dr Samia Kamel
Noha Taha
Rasha Ahmed Amir Salah Mohamed Gamal NEQABTY app
EXECUTIVE SUMMERY AND TABLE OF CONTENTS: Main goal is to provide awareness for all syndicate members with updated day to day syndicate activates through mobile application ( Neqabty app), the new app will facilitate all current procedures, save members time and effort as member can easily accessing the syndicate services per one click. Internal Environment 1-Mission Statement Availing any existing service to Neqabty app, which facilitate providing the services to syndicate members instantly. 2-Company and Brand Overview Neqabty app is one of e-Miser 2030, established on 2016 to serve the vocational syndicates and their members by availing mobile app with the latest financial technology provided.
3-Product
Syndicates members are wasting a lot of time when they need to access any provided service from the syndicate like trips booking, pay the medical care fees….etc.
Neqabty app allows the syndicate beneficiary to easy access any provided service per one click on the app and also pay for the service using various payment channels.
4-Pervious Result
The routines procedures on the syndicate and compulsion to visit the syndicate become hard to being fulfilled. Therefore a lot of young graduated not interested to join.
For example, syndicate of Cairo Commerce have only 1200 new member for 2015 while they have around 22,000 members on 2005.
5-Channels. Mobile, web Portal.
External Environment
1.Market
Syndicate, we have 24 main syndicate and each main syndicate has at least 20 sub syndicate.
Syndicate members, around 11 Million of members Syndicate service providers, Medical, learning,.etc.
2.Competitive analysis Instead of wasting time to visit the syndicate, syndicate member can easy access all syndicate service by accessing nekabty app.
Instead of using cash payment, syndicate member can pay by credit which acting another value added for syndicate member.
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