Exam (elaborations)
COMMS 230 (TEST #1) questions with correct answers
- Course
- COMMS 230
- Institution
- Brigham Young University
What are the Characteristics of a Great Add? CORRECT ANSWER Strategy Creative Execution Media Strategy (Characteristics of Great Add) CORRECT ANSWER The strategy is the central idea of the campaign—it's your game plan. You must have a sound strategy that takes into consideration the marketi...
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