Class notes
Intro to Marketing Chapters 11 and 12 Class Notes
- Course
- Mktg271 (MKTG271)
- Institution
- Duquesne University
These notes follow along directly with the Intro to Marketing class at Duquesne University. This professor took her notes from the book Marketing: An Introduction (Pearson+) by Armstrong, Gary The topics included are: marketing, services, new products, new product development process, characteristi...
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