These notes cover the content of AC 2.2 for Unit 1 (changing awareness of crime) in Criminology (WJEC). Each topic has the structure outlined and concise notes for what is needed to achieve an A in this subject. Perfect for last minute revision :)
Definition Strengths Weaknesses Overall Effectiveness Evidence of use in
Campaigns
Merchandise - Any type of goods - Increased recognition - Cost – campaigners must - Overall - Kick It Out
that promote a and awareness of earn enough money to effectiveness is campaign sold t-
campaign. campaign- everyone buy merch initially (can high shirts, badges
- May include who sees the person be difficult) - Succeeds in and stickers on
slogans, images, wearing the item - Risk – chance that they making their online
phrases associated - Money from the sales won’t sell all the merch campaign shop
with the campaign can be used to further and money will be recognisable - Charges 10
- Examples – T-shirts, improve the campaign wasted - 42% increase in pound for
Masks, Beanies etc - Easily accessible, many - Difficult to find good reports of regular yellow
people can buy them quality items for a low discrimination shirt with green
price and one size is not in Kick It Out and black logo
enough between
2019/20
Leaflets/Posters - Sheets of paper/s - They include contact - Some people may not - Overall - Animal Aid, a
that have numbers/links to social want to read lots of effectiveness is charity that
information about medias information high fights against
the campaign and - Have a lot of - Many people just throw - Succeeds in animal cruelty
advertise the cause information to away leaflets given to spreading the has a website
of the campaign rightfully educate them aim of the that has links to
- Often handed to people about the - Require money to print campaign many leaflets
strangers in busy cause them and distribute - EG – Leaflets on
places - Doesn’t rely on animal
technology so is easily experimentation
accessible
Film and - Short movies and - Can be emotive and - Can be very expensive to - Documentaries - Movie Wish
Documentaries documentaries that create a personal link create and movies on Man made by
show the emotional between the viewer - It may not be viewed if it average the founder of
aspect of and the campaign isn’t advertised on increase the Make A Wish
campaigns (often - Celebrity involvement popular channels awareness and foundation and
include stories) might make people - Documentaries aren’t make more based on a true
want to watch viewed as interesting so people respond story
- Memorable way to people may not watch to the - Average rating
spread the message of campaign of 4.4 out of 5
the campaign stars on Rotten
Tomato’s
AC2.2 – Evaluate the Effectiveness of Media used in Campaigns for Change
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller hali0987. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $6.87. You're not tied to anything after your purchase.
