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Lecture notes 205- Digital Marketing Strategy, HRM, and Performance, ISBN: 9780192536006
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it is fully HRM book
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METHODS FOR COLLECTINGCUSTOMER FEEDBACK
SME
,Methods for Collecting Customer
Feedback
Small business owners learn from
collecting feedback from customers or
prospective customers. You want to tailor
your products and services to the
specific and most important needs of
your customers. The best way to find out
what these needs are is to ask them.
, Methods for Collecting Customer
Feedback
You can also gain insight into what your
competitors are doing particularly well,
which might give you ideas about how to
respond. You will be able to find out
whether your marketing message is
getting through. If you advertise each
week in a periodical and feedback
indicates your customers have never
seen the ad, you probably aren't
advertising in the right place.
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